Adobe: Uncovering the Innovations Behind the Company's Success

by kim Kho tshiab: Lub rau hli ntuj 25, 2022

Adobe yog lub computer multinational software lub tuam txhab uas tsim thiab muag software thiab cov ntsiab lus digital, feem ntau tsom rau kev lag luam multimedia thiab muaj tswv yim.

Lawv paub zoo tshaj plaws rau lawv cov software Photoshop, tab sis kuj muaj ntau yam khoom xws li Adobe Acrobat, Adobe XD, Adobe Illustrator, thiab ntau dua.

Adobe yog tus thawj coj thoob ntiaj teb hauv kev paub txog digital. Lawv cov khoom siv los ntawm ntau lab tus tib neeg thoob plaws ntiaj teb. Lawv tsim cov cuab yeej uas ua rau nws yooj yim los tsim cov ntsiab lus thiab xa nws los ntawm txhua qhov channel, hla txhua lub cuab yeej.

Hauv tsab xov xwm no, Kuv yuav dhia mus rau hauv keeb kwm ntawm Adobe thiab lawv tau mus rau qhov twg niaj hnub no.

Kev yug ntawm Adobe

John Warnock thiab Charles Geschke's Vision

John thiab Charles tau npau suav: los tsim ib hom lus programming uas tuaj yeem piav qhia meej txog cov duab, qhov loj me, thiab txoj haujlwm ntawm cov khoom ntawm nplooj ntawv tsim hauv computer. Yog li, PostScript tau yug los. Tab sis thaum Xerox tsis kam coj cov thev naus laus zis los ua lag luam, ob tus kws tshawb fawb hauv computer no tau txiav txim siab coj teeb meem rau lawv tus kheej tes thiab tsim lawv lub tuam txhab - Adobe.

Lub Adobe Revolution

Adobe hloov pauv txoj kev peb tsim thiab saib cov ntsiab lus digital. Nov yog li cas:

- PostScript tso cai rau qhov tseeb sawv cev ntawm cov khoom ntawm nplooj ntawv tsim lub khoos phis tawj, tsis hais lub cuab yeej siv.
- Nws ua rau kev tsim cov ntaub ntawv zoo digital, duab, thiab duab.
- Nws tau ua kom pom cov ntsiab lus digital ntawm txhua lub cuab yeej, tsis hais txog kev daws teeb meem.

Adobe Hnub no

Niaj hnub no, Adobe yog ib lub tuam txhab ua lag luam software hauv ntiaj teb, muab cov tswv yim daws teeb meem rau digital media, marketing, thiab analytics. Peb tshuav tag nrho rau John thiab Charles, uas muaj lub zeem muag los tsim ib yam dab tsi uas yuav hloov pauv txoj kev peb tsim thiab saib cov ntsiab lus digital.

Lub Desktop Publishing Revolution: A Game-Changer for Printing and Publishing

Hnub yug ntawm PostScript

Xyoo 1983, Apple Computer, Inc. (tam sim no Apple Inc.) tau txais 15% ntawm Adobe thiab tau los ua thawj daim ntawv tso cai ntawm PostScript. Qhov no yog ib kauj ruam loj rau hauv kev luam ntawv thev naus laus zis, raws li nws tso cai rau kev tsim LaserWriter - Macintosh-tshaj PostScript tshuab luam ntawv raws li lub tshuab luam ntawv laser tsim los ntawm Canon Inc. Lub tshuab luam ntawv no muab cov neeg siv nrog cov ntawv sau classic thiab tus neeg txhais PostScript, Qhov tseem ceeb yog lub khoos phis tawj built-in mob siab rau txhais PostScript cov lus txib rau hauv cov cim ntawm txhua nplooj ntawv.

Lub Desktop Publishing Revolution

Kev sib xyaw ua ke ntawm PostScript thiab laser luam ntawv yog qhov kev vam meej loj rau hauv cov ntsiab lus ntawm kev sau ntawv zoo thiab tsim qauv yooj yim. Ua ke nrog PageMaker, nplooj ntawv-layout daim ntawv thov tsim los ntawm Aldus Corporation, cov thev naus laus zis no tau ua rau txhua tus neeg siv khoos phis tawj tsim cov ntawv tshaj tawm kev tshaj lij, cov ntawv tshaj tawm, thiab cov ntawv xov xwm yam tsis muaj cov cuab yeej tshwj xeeb lithography thiab kev cob qhia - qhov tshwm sim uas tau los ua lub npe hu ua desktop publishing.

Qhov nce ntawm PostScript

Thaum xub thawj, cov tshuab luam ntawv lag luam thiab cov tshaj tawm tau tsis ntseeg txog qhov zoo ntawm lub tshuab luam ntawv laser tso tawm, tab sis cov tuam txhab tsim cov khoom siv siab dua, coj los ntawm Linotype-Hell Company, sai sai ua raws li Apple tus qauv thiab muaj ntawv tso cai PostScript. Ua ntej ntev, PostScript yog tus qauv kev lag luam rau kev tshaj tawm..

Adobe's Application Software

Adobe Illustrator

Adobe thawj daim ntawv thov software yog Adobe Illustrator, PostScript-raws li kev kos duab pob rau cov kws kos duab, tsim qauv, thiab cov kws kos duab. Nws tau nthuav tawm hauv xyoo 1987 thiab tau dhau los ua ib qho kev ntaus.

Tsev av Photoshop

Adobe Photoshop, ib daim ntawv thov rau retouching digitized duab duab, ua raws li peb xyoos tom qab. Nws muaj qhov qhib architecture, uas tso cai rau cov neeg tsim khoom tsim cov yam ntxwv tshiab muaj los ntawm plug-ins. Qhov no tau pab ua Photoshop mus rau qhov kev pab cuam rau kev kho duab.

Lwm Yam Siv Tau

Adobe ntxiv ntau lwm daim ntawv thov, feem ntau los ntawm kev yuav khoom. Cov no suav nrog:
- Adobe Premiere, ib qho kev pab cuam rau kho cov yeeb yaj kiab thiab kev tsim tawm ntau yam
- Aldus thiab nws cov PageMaker software
- FrameMaker Technology Corporation, tus tsim tawm ntawm FrameMaker, ib qho kev pab cuam tsim los rau kev tsim cov phau ntawv qhia thiab cov ntaub ntawv ntev
- Ceneca Communications, Inc., tus tsim ntawm PageMill, ib qho kev pab cuam rau kev tsim cov nplooj ntawv thoob ntiaj teb, thiab SiteMill, lub vev xaib tswj kev siv hluav taws xob
- Adobe PhotoDeluxe, ib qho yooj yim duab-editing program rau cov neeg siv khoom

Adobe Acrobat

Adobe's Acrobat khoom tsev tsev neeg tau tsim los muab cov qauv qauv rau kev faib cov ntaub ntawv hluav taws xob. Thaum ib daim ntawv tau hloov dua siab tshiab rau Acrobat's portable document format (PDF), cov neeg siv ntawm txhua lub khoos phis tawj ua haujlwm tseem ceeb tuaj yeem nyeem thiab luam tawm, nrog rau formatting, typography, thiab cov duab ze li qub.

Macromedia Acquisition

Xyoo 2005, Adobe tau txais Macromedia, Inc. Qhov no tau muab lawv nkag mus rau Macromedia FreeHand, Dreamweaver, Tus Thawj Coj, Shockwave, thiab Flash. Hauv xyoo 2008, Adobe Media Player raug tso tawm ua tus neeg sib tw rau Apple's iTunes, Windows Media Player, thiab RealPlayer los ntawm RealNetworks, Inc.

Dab tsi suav nrog hauv Adobe Creative Cloud?

software

Tsev av Creative huab yog Software as a Service (SaaS) pob uas muab rau koj nkag mus rau ntau yam cuab yeej muaj tswv yim. Cov nto moo tshaj plaws ntawm cov no yog Photoshop, tus qauv kev lag luam rau kev kho duab, tab sis kuj tseem muaj Premiere Pro, Tom Qab Teebmeem, Illustrator, Acrobat, Lightroom, thiab InDesign.

Fonts thiab Assets

Creative Cloud tseem muab rau koj nkag mus rau ntau yam fonts thiab cov duab thiab cov khoom muaj nqis. Yog li ntawd, yog tias koj tab tom nrhiav ib qho font, lossis xav nrhiav cov duab zoo rau siv hauv koj qhov project, koj tuaj yeem nrhiav nws ntawm no.

Cov cuab yeej muaj tswv yim

Creative Cloud tau ntim nrog cov cuab yeej muaj tswv yim uas yuav pab koj coj koj lub tswv yim mus rau lub neej. Txawm hais tias koj yog tus kws tsim qauv lossis tus nyiam nyiam, koj yuav pom qee yam los pab koj tsim cov duab zoo nkauj. Yog li tau txais tswv yim thiab cia koj lub tswv yim khiav qus!

3 Lub Tuam Txhab Kev Pom Zoo Muaj txiaj ntsig tuaj yeem tau txais los ntawm kev tshuaj xyuas Adobe txoj kev vam meej

1. puag hloov

Adobe tau nyob ib puag ncig ntev, tab sis lawv tau tswj hwm kom muaj feem cuam tshuam los ntawm kev hloov pauv mus rau kev lag luam thev naus laus zis hloov pauv. Lawv tau txais cov thev naus laus zis tshiab thiab cov qauv tshiab, thiab siv lawv kom zoo dua. Qhov no yog ib zaj lus qhia uas txhua lub tuam txhab yuav tsum coj mus rau lub siab: tsis txhob ntshai ntawm kev hloov, siv nws kom zoo dua.

2. Kev nqis peev hauv Innovation

Adobe tau nqis peev ntau hauv kev tsim kho tshiab, thiab nws tau them nyiaj. Lawv tau mus tas li thawb cov ciam teb ntawm qhov ua tau thiab tau los nrog cov khoom tshiab thiab cov kev pabcuam uas tau hloov pauv kev lag luam. Qhov no yog ib zaj lus qhia uas txhua lub tuam txhab yuav tsum coj mus rau lub siab: nqis peev hauv kev tsim kho tshiab thiab koj yuav tau txais txiaj ntsig.

3. Tsom ntsoov rau cov neeg siv khoom

Adobe ib txwm muab cov neeg siv khoom ua ntej. Lawv tau mloog cov neeg siv khoom tawm tswv yim thiab siv nws los txhim kho lawv cov khoom thiab kev pabcuam. Qhov no yog ib zaj lus qhia uas txhua lub tuam txhab yuav tsum ua rau lub siab: tsom ntsoov rau cov neeg siv khoom thiab koj yuav ua tiav.

Cov no yog ob peb zaj lus qhia uas cov tuam txhab tuaj yeem kawm los ntawm Adobe txoj kev vam meej. Los ntawm kev txais kev hloov pauv, nqis peev hauv kev tsim kho tshiab, thiab tsom mus rau cov neeg siv khoom, cov tuam txhab tuaj yeem teeb tsa lawv tus kheej kom ua tiav..

Qhov twg Adobe yog Headed Next

Tau txais UX/Design Tools

Adobe yuav tsum ua kom lawv lub zog ntawm kev nthuav dav lawv cov neeg siv khoom thiab txhawb nqa kev lag luam thoob plaws lub tuam txhab. Txhawm rau ua qhov no, lawv yuav tsum tau txais lwm cov qauv tsim thiab kev ua kom zoo tshaj plaws ntawm cov cuab yeej tshuaj ntsuam xyuas thiab muab tso rau hauv lawv cov khoom siv uas twb muaj lawm. Nov yog li cas:

- Tau txais ntau UX / tsim cov cuab yeej: Txhawm rau ua ntej ntawm qhov kev ua si, Adobe yuav tsum tau txais lwm yam UX cov cuab yeej, xws li InVision. InVision's Studio yog tsim tshwj xeeb rau "kev ua haujlwm niaj hnub tsim" nrog cov animation siab heev thiab cov qauv tsim qauv. Nws yog tus neeg siv-phooj ywg thiab muaj ntau yam siv tau, xws li kev nthuav qhia, kev sib koom tes tsim qauv, thiab kev tswj xyuas qhov project. Ntxiv rau, InVision muaj cov phiaj xwm nthuav dav ntxiv thiab tso tawm lub khw app. Yog tias Adobe tau txais InVision, lawv tsis tsuas yog tshem tawm qhov kev hem thawj ntawm kev sib tw, tab sis kuj nthuav dav lawv cov neeg siv khoom nrog cov khoom muaj zog ntxiv.

Muab Point Solution Tools

Cov ntsiab lus daws teeb meem, zoo li cov cuab yeej siv digital tsim Sketch, yog qhov zoo rau kev siv lub teeb. Sketch tau piav raws li "kev txo qis ntawm Photoshop, ci rau qhov koj xav tau los kos cov khoom ntawm ib qho screen." Ib qho kev daws teeb meem zoo li no ua haujlwm tau zoo nrog Adobe qhov kev pabcuam them nqi vim nws tso cai rau cov tuam txhab sim cov khoom siv hnyav. Adobe tuaj yeem tau txais cov cuab yeej daws teeb meem xws li Sketch - lossis lawv tuaj yeem txuas ntxiv tsim cov kev daws teeb meem huab xws li eSignature. Muab cov neeg siv ntau txoj hauv kev los sim cov ntawv me me ntawm Adobe suite - hauv txoj kev tsis muaj kev cog lus, nrog rau txoj kev npaj ua npe - tuaj yeem pab nyiam cov neeg uas tsis tau nyiam ua ntej Adobe cov cuab yeej muaj zog.

Tau txais cov tuam txhab Analytics

Qhov chaw tsom xam yog nyob ib sab ntawm lub vev xaib tsim. Adobe twb tau coj tus stab rau hauv daim teb no los ntawm kev tau txais Omniture, tab sis lawv muaj peev xwm nthuav dav ntxiv nrog ntau cov cuab yeej ntau dua yog tias lawv tau txais lwm lub tuam txhab kev xav txog yav tom ntej. Piv txwv li, ib lub tuam txhab zoo li Amplitude tsom rau cov yam ntxwv uas pab tib neeg nkag siab txog tus cwj pwm ntawm cov neeg siv, kev xa nkoj sai sai, thiab ntsuas cov txiaj ntsig. Qhov no yuav yog ib qho zoo meej ntxiv rau Adobe lub vev xaib tsim cov cuab yeej. Nws yuav pab cov tsim qauv uas twb tau siv Adobe cov khoom, thiab nyiam cov kws tshuaj ntsuam thiab cov neeg lag luam khoom lag luam uas ua haujlwm nrog cov neeg tsim khoom.

Adobe txoj kev taug kev tau dhau los ntawm ntau theem, tab sis lawv ib txwm tsom mus rau kev xa cov khoom zoo rau cov neeg tuaj saib thiab nthuav tawm sab nraud. Txhawm rau kom yeej, lawv yuav tsum ua kom rov ua dua thiab xa cov khoom no mus rau kev lag luam loj hlob hauv thaj chaw SaaS tshiab..

Adobe's Executive Leadership Team

coj noj coj ua

Adobe cov thawj coj pab pawg yog coj los ntawm Shantanu Narayen, Thawj Tswj Hwm ntawm Pawg Thawj Coj, Thawj Tswj Hwm, thiab Tus Thawj Coj Thawj Coj. Nws tau koom nrog Daniel J. Durn, Tus Thawj Saib Xyuas Nyiaj Txiag thiab Tus Lwm Thawj Coj Thawj Coj, thiab Anil Chakravarthy, Thawj Tswj Hwm ntawm Kev Ua Lag Luam Digital.

Marketing & Strategy

Gloria Chen yog Adobe's Chief People Officer thiab Executive Vice President of Employee Experience. Ann Lewnes yog Tus Thawj Saib Xyuas Kev Lag Luam thiab Tus Lwm Thawj Coj ntawm Kev Lag Luam Kev Lag Luam thiab Kev Txhim Kho.

Kev cai lij choj & Accounting

Dana Rao yog Tus Lwm Thawj Coj, Tus Kws Pab Tswv Yim, thiab Tus Thawj Saib Xyuas Haujlwm. Mark S. Garfield yog Senior Vice President, Chief Accounting Officer, thiab Corporate Controller.

Board of Directors

Adobe's Board of Directors yog tsim los ntawm cov hauv qab no:

- Frank A. Calderoni, Tus Thawj Coj ywj pheej
- Amy L. Banse, Tus Thawj Coj ywj pheej
- Brett Biggs, Tus Thawj Coj ywj pheej
- Melanie Boulden, Tus Thawj Coj ywj pheej
- Laura B. Desmond, Tus Thawj Coj ywj pheej
- Spencer Adam Neumann, Tus Thawj Coj Ncaj Ncees
- Kathleen K. Oberg, Tus Thawj Coj ywj pheej
- Dheeraj Pandey, Independent Director
- David A. Ricks, Tus Thawj Coj ywj pheej
– Daniel L. Rosensweig, Tus Thawj Coj Ncaj Ncees
- John E. Warnock, Tus Thawj Coj ywj pheej.

Txawv

Adobe vs Canva

Adobe thiab Canva yog ob qho tib si tsim cov cuab yeej nrov, tab sis lawv muaj qee qhov sib txawv tseem ceeb. Adobe yog ib qib kev tsim software suite, thaum Canva yog lub platform tsim online. Adobe yog qhov nyuaj thiab muaj txiaj ntsig zoo, thiab nws muaj ntau yam cuab yeej los tsim cov duab vector, duab kos duab, tsim lub vev xaib, thiab ntau dua. Canva yog qhov yooj yim dua thiab ntau tus neeg siv-phooj ywg, thiab nws muaj ntau yam qauv thiab cov cuab yeej rub-thiab-nco rau kev tsim cov duab nrawm.

Adobe yog ib chav tsim tsim muaj zog uas muaj ntau yam cuab yeej los tsim cov duab tsis yooj yim. Nws yog qhov zoo rau cov kws tsim qauv uas xav tau los tsim cov duab zoo. Canva, ntawm qhov tod tes, yog yooj yim dua thiab ntau tus neeg siv-phooj ywg. Nws yog qhov zoo tshaj plaws rau cov neeg uas xav tau tsim cov duab pom sai sai thiab tsis xav tau ntau yam ntawm cov yam ntxwv uas Adobe muaj. Nws kuj yog qhov zoo rau cov pib tshiab uas nyuam qhuav pib nrog tsim.

Adobe vs Figma

Adobe XD thiab Figma yog ob qho tib si huab-based tsim platform, tab sis lawv muaj qee qhov sib txawv tseem ceeb. Adobe XD xav kom cov ntaub ntawv hauv zos tau synced rau Creative Cloud thiaj li yuav sib koom, thiab muaj kev sib faib thiab huab cia. Figma, ntawm qhov tod tes, yog lub hom phiaj-ua rau kev sib koom tes, nrog kev sib koom tsis txwv thiab huab cia. Ntxiv rau, Figma them sai sai rau qhov tsawg tshaj plaws ntawm cov khoom lag luam cov ntsiab lus, thiab muaj cov hloov tshiab ntawm lub sijhawm thiab kev sib koom tes tsis sib haum. Yog li yog tias koj tab tom nrhiav rau huab-raws li kev tsim platform uas nrawm, ua haujlwm tau zoo, thiab zoo rau kev sib koom tes, Figma yog txoj hauv kev mus.

FAQ

Adobe puas tuaj yeem siv dawb?

Yog lawm, Adobe tuaj yeem siv tau dawb nrog Creative Cloud's Starter Plan, uas suav nrog ob gigabytes ntawm huab cia, Adobe XD, Premiere Rush, Adobe Aero, thiab Adobe Fresco.

xaus

Hauv kev xaus, Adobe yog lub tuam txhab software nrov thoob ntiaj teb uas tau nyob ib puag ncig txij li xyoo 1980s. Lawv tshwj xeeb hauv kev tsim cov ntawv thov rau kev tsim duab, kho video, thiab luam tawm digital. Lawv cov khoom siv los ntawm ntau lab tus tib neeg thoob plaws ntiaj teb, thiab lawv muaj ntau yam khoom siv los xaiv. Yog tias koj tab tom nrhiav rau lub tuam txhab software txhim khu kev qha thiab tshiab, Adobe yog qhov kev xaiv zoo. Nco ntsoov xyuas lawv lub vev xaib kom paub ntau ntxiv txog lawv cov khoom thiab cov kev pabcuam, thiab kom tau txais txiaj ntsig zoo tshaj plaws ntawm koj qhov kev paub dhau los ntawm Adobe.

Kuj nyeem: Nov yog peb qhov kev tshuaj xyuas ntawm Adobe Premier Pro

Nyob zoo, Kuv yog Kim, niam thiab ib tus neeg nyiam nres nrog keeb kwm yav dhau los hauv kev tshaj tawm thiab kev txhim kho lub vev xaib. Kuv muaj kev mob siab rau kev kos duab thiab kev ua yeeb yam, thiab tam sim no kuv tab tom dhia taub hau ua ntej mus rau hauv lub ntiaj teb nres. Nrog rau kuv qhov blog, Kuv tabtom qhia kuv cov kev kawm nrog koj.