Adobe: Kuwulula Zatsopano Zomwe Zimayambitsa Kupambana kwa Kampani

pa kim Zasinthidwa: June 25, 2022

Adobe ndi makompyuta amitundu yonse software kampani yomwe imapanga ndikugulitsa mapulogalamu ndi digito, makamaka ikuyang'ana pa multimedia ndi makampani opanga.

Amadziwika bwino ndi mapulogalamu awo a Photoshop, komanso ali ndi zinthu zambiri monga Adobe Acrobat, Adobe XD, Adobe Illustrator, ndi zina.

Adobe ndi mtsogoleri wapadziko lonse lapansi pazokumana nazo za digito. Zogulitsa zawo zimagwiritsidwa ntchito ndi mamiliyoni a anthu padziko lonse lapansi. Amapanga zida zomwe zimapangitsa kuti zikhale zosavuta kupanga zinthu ndikuzipereka kudzera mu njira iliyonse, pazida zilizonse.

Munkhaniyi, ndilowa mu mbiri ya Adobe ndi momwe adafikira pomwe ali lero.

Kubadwa kwa Adobe

Masomphenya a John Warnock ndi Charles Geschke

John ndi Charles anali ndi maloto: kupanga chinenero cha mapulogalamu chomwe chingafotokoze molondola mawonekedwe, kukula, ndi malo a zinthu pa tsamba lopangidwa ndi kompyuta. Chifukwa chake, PostScript idabadwa. Koma pamene Xerox anakana kubweretsa luso lamakono pamsika, asayansi awiriwa apakompyuta adaganiza zodzitengera okha ndi kupanga kampani yawo - Adobe.

Adobe Revolution

Adobe yasintha momwe timapangira komanso kuwonera zinthu za digito. Umu ndi momwe:

- PostScript imalola kuyimira kolondola kwa zinthu patsamba lopangidwa ndi kompyuta, mosasamala kanthu za chipangizo chomwe chagwiritsidwa ntchito.
- Idathandizira kupanga zolemba zapamwamba za digito, zithunzi, ndi zithunzi.
- Zinapangitsa kuti zitheke kuwona zomwe zili pakompyuta pazida zilizonse, mosasamala kanthu za kukonza.

Adobe Today

Masiku ano, Adobe ndi imodzi mwamakampani otsogola kwambiri padziko lonse lapansi, omwe amapereka mayankho opangira ma media a digito, kutsatsa, ndi kusanthula. Tili ndi ngongole kwa John ndi Charles, omwe anali ndi masomphenya opanga china chake chomwe chingasinthire momwe timapangira ndikuwonera zinthu za digito.

Kusintha kwa Kusindikiza pa Desktop: Kusintha kwa Masewera pa Kusindikiza ndi Kusindikiza

Kubadwa kwa PostScript

Mu 1983, Apple Computer, Inc. (tsopano Apple Inc.) inapeza 15% ya Adobe ndipo inakhala chilolezo choyamba cha PostScript. Ichi chinali sitepe yaikulu mu luso losindikiza, chifukwa linalola kuti pakhale LaserWriter - chosindikizira cha PostScript chogwirizana ndi Macintosh pogwiritsa ntchito makina osindikizira a laser opangidwa ndi Canon Inc. Chosindikizira ichi chinapatsa ogwiritsa ntchito zilembo zachikale komanso womasulira PostScript, kwenikweni ndi kompyuta yopangidwa kuti imasulire malamulo a PostScript kukhala zilembo patsamba lililonse.

The Desktop Publishing Revolution

Kuphatikizika kwa PostScript ndi kusindikiza kwa laser kunali kudumphira kwakukulu molingana ndi khalidwe la typographical ndi kusinthasintha kwa mapangidwe. Kuphatikizidwa ndi PageMaker, pulogalamu yopangira masamba yopangidwa ndi Aldus Corporation, matekinolojewa adathandizira aliyense wogwiritsa ntchito makompyuta kupanga malipoti owoneka bwino, zowulutsa, ndi zolemba zamakalata popanda zida zapadera za lithography ndi maphunziro - chodabwitsa chomwe chidadziwika kuti kusindikiza pakompyuta.

Kuwonjezeka kwa PostScript

Poyamba, osindikiza amalonda ndi ofalitsa anali kukayikira za mtundu wa makina osindikizira a laser, koma opanga zipangizo zamakono, motsogozedwa ndi Linotype-Hell Company, posakhalitsa anatsatira chitsanzo cha Apple ndi chilolezo cha PostScript. Posakhalitsa, PostScript inali muyezo wamakampani wofalitsa.

Pulogalamu ya Adobe Application

Adobe Illustrator

Pulogalamu yoyamba ya Adobe inali Adobe Illustrator, phukusi la PostScript la ojambula, okonza mapulani, ndi ojambula luso. Idayambitsidwa mu 1987 ndipo idakhala yotchuka kwambiri.

Adobe Photoshop

Adobe Photoshop, ntchito yojambulanso zithunzi za digito, idatsata zaka zitatu pambuyo pake. Inali ndi zomangamanga zotseguka, zomwe zinalola opanga kupanga zinthu zatsopano kudzera pa mapulagi. Izi zidathandiza kupanga Photoshop kukhala pulogalamu yosinthira zithunzi.

Mapulogalamu Ena

Adobe adawonjezeranso mapulogalamu ena ambiri, makamaka kudzera muzopeza zingapo. Izi zinaphatikizapo:
- Adobe Premiere, pulogalamu yosinthira makanema ndi makanema ojambula pamanja
- Aldus ndi pulogalamu yake ya PageMaker
- Frame Technology Corporation, wopanga FrameMaker, pulogalamu yopangidwira kupanga zolemba zamaukadaulo ndi zolemba zazitali zamabuku.
- Ceneca Communications, Inc., wopanga PageMill, pulogalamu yopanga masamba a World Wide Web, ndi SiteMill, chida choyang'anira webusayiti.
- Adobe PhotoDeluxe, pulogalamu yosavuta yosinthira zithunzi kwa ogula

Adobe Acrobat

Banja lazogulitsa za Adobe's Acrobat lidapangidwa kuti lipereke mtundu wokhazikika wogawira zikalata pakompyuta. Chikalatacho chikasinthidwa kukhala mawonekedwe a zolemba za Acrobat (PDF), ogwiritsa ntchito makina aliwonse akuluakulu apakompyuta amatha kuwerenga ndikusindikiza, ndi masanjidwe, typography, ndi zithunzi zomwe zili pafupi.

Kupeza Macromedia

Mu 2005, Adobe adapeza Macromedia, Inc. Izi zidawapatsa mwayi wopeza Macromedia FreeHand, Dreamweaver, Director, Shockwave, ndi Flash. Mu 2008, Adobe Media Player idatulutsidwa ngati mpikisano ku iTunes ya Apple, Windows Media Player, ndi RealPlayer kuchokera ku RealNetworks, Inc.

Zomwe zili mu Adobe Creative Cloud?

mapulogalamu

Adobe Cloud Cloud ndi phukusi la Software as a Service (SaaS) lomwe limakupatsani mwayi wopeza zida zingapo zopangira. Chodziwika kwambiri mwa izi ndi Photoshop, mulingo wamakampani pakusintha zithunzi, koma palinso Premiere Pro, After Effects, Illustrator, Acrobat, Lightroom, ndi InDesign.

Mafonti ndi Katundu

Creative Cloud imakupatsaninso mwayi wopeza mafonti osiyanasiyana ndi zithunzi ndi katundu. Chifukwa chake ngati mukufuna font inayake, kapena mukufuna kupeza chithunzi chabwino kuti mugwiritse ntchito pulojekiti yanu, mutha kuchipeza apa.

Zida Zogwiritsa Ntchito

Creative Cloud ili ndi zida zopangira zomwe zingakuthandizeni kuti malingaliro anu akhale amoyo. Kaya ndinu katswiri wopanga zinthu kapena wokonda kuchita masewero olimbitsa thupi, mupezapo china chokuthandizani kupanga zowoneka bwino. Chifukwa chake yambitsani ndikulola malingaliro anu kuti aziyenda mopenga!

3 Makampani Owona Zamtengo Wapatali Angapindule Pofufuza Kupambana kwa Adobe

1. Landirani Kusintha

Adobe yakhalapo kwa nthawi yayitali, koma adatha kukhalabe ofunikira potengera makampani aukadaulo omwe amasintha nthawi zonse. Iwo alandira matekinoloje atsopano ndi machitidwe, ndipo amawagwiritsa ntchito kuti apindule nawo. Ili ndi phunziro lomwe makampani onse ayenera kulisunga: musaope kusintha, gwiritsani ntchito phindu lanu.

2. Invest in Innovation

Adobe adayika ndalama zambiri pazatsopano, ndipo zapindula. Iwo akhala akukankhira malire a zomwe zingatheke ndipo abwera ndi zinthu zatsopano ndi ntchito zomwe zasintha makampani. Ili ndi phunziro lomwe makampani onse ayenera kulitsatira: khazikitsani ndalama zatsopano ndipo mudzalandira mphotho.

3. Yang'anani pa Makasitomala

Adobe nthawi zonse imayika kasitomala patsogolo. Amvera ndemanga zamakasitomala ndikuzigwiritsa ntchito kukonza zinthu ndi ntchito zawo. Ili ndi phunziro lomwe makampani onse ayenera kulisunga: kuyang'ana pa kasitomala ndipo muchita bwino.

Izi ndi zochepa chabe mwa maphunziro omwe makampani angaphunzire pakuchita bwino kwa Adobe. Mwa kuvomereza kusintha, kuyika ndalama muzatsopano, komanso kuyang'ana makasitomala, makampani amatha kudzikonzekeretsa kuti apambane.

Kumene Adobe Ikupita Kenako

Kupeza Zida za UX/Design

Adobe akuyenera kupitilizabe kukulitsa makasitomala awo ndikuthandizira bizinesi yonse yamakampani. Kuti achite izi, afunika kupeza zida zina zabwino kwambiri zowunikira ndi kukhathamiritsa ndikuziphatikiza muzinthu zomwe zilipo kale. Umu ndi momwe:

- Pezani zida zambiri za UX / zopangira: Kuti mukhale patsogolo pamasewera, Adobe ayenera kupeza zida zina za UX, monga InVision. InVision's Studio idapangidwira makamaka "mapangidwe amakono" okhala ndi makanema ojambula pamanja komanso mawonekedwe omvera. Ndiwosavuta kugwiritsa ntchito ndipo ili ndi njira zambiri zogwiritsira ntchito, monga mawonetsedwe, mapangidwe ogwirira ntchito, ndi kasamalidwe ka polojekiti. Kuphatikiza apo, InVision ili ndi mapulani okulitsa kupitilira apo ndikumasula malo ogulitsira. Ngati Adobe atapeza InVision, sakanangochotsa chiwopsezo champikisano, komanso amakulitsa makasitomala awo ndikuwonjezera zinthu zolimba.

Kupereka Zida Zothetsera Point

Mayankho a ma point, monga zida zopangira digito Sketch, ndiabwino pazogwiritsa ntchito mopepuka. Sketch yafotokozedwa ngati "mtundu wochepetsera wa Photoshop, wophikidwa pazomwe mukufunikira kuti mujambule zinthu pazenera." Yankho la mfundo ngati ili limagwira ntchito bwino ndi ntchito yolipirira yolembetsa ya Adobe chifukwa imalola makampani kuyesa zinthu zopepuka. Adobe atha kupeza zida zothetsera mfundo ngati Sketch-kapena atha kupitiliza kupanga mayankho amtambo ngati eSignature. Kupatsa ogwiritsa ntchito njira zambiri zoyesera magawo ang'onoang'ono a Adobe suite-mopanda kudzipereka, ndi dongosolo lolembetsa-kungathandize kukopa anthu omwe anali asanakhalepo ndi chidwi ndi zida zamphamvu za Adobe.

Kupeza Makampani a Analytics

Malo a analytics ali moyandikana ndi mapangidwe awebusayiti. Adobe yayamba kale kuchitapo kanthu pankhaniyi popeza Omniture, koma ali ndi kuthekera kokulirapo ndi zida zambiri ngati apeza makampani ena owunikira patsogolo. Mwachitsanzo, kampani ngati Amplitude imayang'ana kwambiri zinthu zomwe zimathandiza anthu kumvetsetsa machitidwe a ogwiritsa ntchito, kutumiza maulendo mwachangu, ndikuyesa zotsatira. Izi zitha kukhala zothandiza kwambiri pazida zopangira mawebusayiti za Adobe. Zingathandize opanga omwe akugwiritsa ntchito kale zinthu za Adobe, ndikukopa akatswiri ndi otsatsa malonda omwe amagwira ntchito limodzi ndi opanga.

Ulendo wa Adobe wadutsa magawo ambiri, koma nthawi zonse amayang'ana kwambiri popereka zinthu zabwino kwa anthu ambiri ndikukulitsa kunja. Kuti apitilize kupambana, akuyenera kupitilizabe ndikupereka zinthuzi kumisika yomwe ikukula m'malo atsopano a SaaS.

Adobe's Executive Leadership Team

utsogoleri

Gulu lalikulu la Adobe limatsogozedwa ndi Shantanu Narayen, Wapampando wa Board, Purezidenti, ndi Chief Executive Officer. Adalumikizana ndi a Daniel J. Durn, Chief Financial Officer ndi Wachiwiri kwa Purezidenti, ndi Anil Chakravarthy, Purezidenti wa Digital Experience Business.

Marketing & Strategy

Gloria Chen ndi Chief People Officer wa Adobe komanso Wachiwiri kwa Purezidenti wa Employee Experience. Ann Lewnes ndi Chief Marketing Officer komanso Wachiwiri kwa Purezidenti wa Corporate Strategy and Development.

Legal & Accounting

Dana Rao ndi Wachiwiri kwa Purezidenti, General Counsel, ndi Secretary Secretary. Mark S. Garfield ndi Wachiwiri kwa Purezidenti, Chief Accounting Officer, ndi Corporate Controller.

gulu la oyang'anira

Adobe's Board of Directors imapangidwa ndi izi:

– Frank A. Calderoni, Mtsogoleri Wodziimira payekha
- Amy L. Banse, Mtsogoleri Wodziimira
- Brett Biggs, Woyang'anira Wodziyimira pawokha
- Melanie Boulden, Mtsogoleri Wodziimira
- Laura B. Desmond, Mtsogoleri Wodziimira
- Spencer Adam Neumann, Mtsogoleri Wodziimira
– Kathleen K. Oberg, Independent Director
- Dheeraj Pandey, Mtsogoleri Wodziimira
- David A. Ricks, Mtsogoleri Wodziimira
- Daniel L. Rosensweig, Mtsogoleri Wodziimira
– John E. Warnock, Independent Director.

kusiyana

Adobe vs Canva

Adobe ndi Canva onse ndi zida zodziwika bwino zamapangidwe, koma ali ndi kusiyana kwakukulu. Adobe ndi pulogalamu yamapulogalamu apamwamba, pomwe Canva ndi nsanja yopangira pa intaneti. Adobe ndizovuta kwambiri komanso zolemera kwambiri, ndipo imapereka zida zingapo zopangira zojambulajambula, zithunzi, mapangidwe awebusayiti, ndi zina zambiri. Canva ndiyosavuta komanso yosavuta kugwiritsa ntchito, ndipo imapereka ma tempuleti osiyanasiyana ndi zida zokoka ndikugwetsa popanga zithunzi mwachangu.

Adobe ndi chida champhamvu chopangira zida zomwe zimapereka zida zambiri zopangira zithunzi zovuta. Ndi yabwino kwa okonza akatswiri omwe amafunika kupanga zithunzi zapamwamba kwambiri. Canva, kumbali ina, ndiyosavuta komanso yosavuta kugwiritsa ntchito. Ndiwabwino kwa iwo omwe amafunikira kupanga zowonera mwachangu ndipo safuna mawonekedwe athunthu omwe Adobe amapereka. Ndibwinonso kwa oyamba kumene omwe akungoyamba kumene kupanga.

Adobe vs Figma

Adobe XD ndi Figma onse ndi mapulaneti opangidwa ndi mitambo, koma ali ndi kusiyana kwakukulu. Adobe XD imafuna kuti mafayilo am'deralo agwirizanitsidwe ku Creative Cloud kuti agawane, ndipo ali ndi magawo ochepa komanso kusungirako mitambo. Figma, kumbali ina, ndi cholinga chokonzekera mgwirizano, ndi kugawana zopanda malire ndi kusungirako mitambo. Kuphatikiza apo, Figma imayang'anira zing'onozing'ono zazinthu zamalonda, ndipo imakhala ndi zosintha zenizeni komanso mgwirizano wopanda malire. Chifukwa chake ngati mukuyang'ana nsanja yopangira mitambo yomwe ili yachangu, yothandiza, komanso yabwino kuti mugwirizane, Figma ndiye njira yopitira.

FAQ

Kodi Adobe angagwiritsidwe ntchito kwaulere?

Inde, Adobe itha kugwiritsidwa ntchito kwaulere ndi Creative Cloud's Starter Plan, yomwe imaphatikizapo ma gigabytes awiri osungira mitambo, Adobe XD, Premiere Rush, Adobe Aero, ndi Adobe Fresco.

Kutsiliza

Pomaliza, Adobe ndi kampani yodziwika padziko lonse lapansi yamapulogalamu yomwe yakhalapo kuyambira 1980s. Amakhazikika pakupanga mapulogalamu opanga zithunzi, kusintha makanema, komanso kusindikiza kwa digito. Zogulitsa zawo zimagwiritsidwa ntchito ndi anthu mamiliyoni ambiri padziko lonse lapansi, ndipo ali ndi zinthu zosiyanasiyana zomwe angasankhe. Ngati mukuyang'ana kampani yodalirika komanso yatsopano yamapulogalamu, Adobe ndiyabwino kusankha. Onetsetsani kuti mwayang'ana tsamba lawo kuti mudziwe zambiri zamalonda ndi ntchito zawo, komanso kuti mupindule kwambiri ndi zomwe mwakumana nazo pa Adobe.

Werenganinso: Uku ndikuwunika kwathu kwa Adobe Premier Pro

Moni, ndine Kim, mayi komanso wokonda kuyimitsa zoyenda komanso wodziwa zambiri pakupanga media komanso kakulidwe ka intaneti. Ndili ndi chikhumbo chachikulu chojambula ndi makanema ojambula, ndipo tsopano ndikudumphira molunjika kudziko loyimitsa. Ndi blog yanga, ndikugawana zomwe ndaphunzira ndi inu anyamata.