Pinnacle System: What Did This Company Bring Us?

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In this article, I’ll dive into the range of Pinnacle Systems and what they can do for you.

Pinnacle systems logo

The Evolution of Pinnacle Communications

From ITT to Worldcom to Pinnacle

Back in the 80’s, Dave Dorough and Rich Simmons were working together at ITT as technical managers in the hospitality communications division. But then, ITT started selling off its businesses and the hospitality communications division ended up being sold to Worldcom. Unfortunately, Worldcom had to go and implode in the late 80’s, and that meant the hospitality-specific business segments were no more.

But Dave and Rich weren’t about to let that stop them. In December 1990, they started up Pinnacle Communications to meet the needs of the hospitality industry. They got to work installing payphones and call accounting systems in hotels, and then moved on to providing maintenance for Mitel, Hitachi, Siemens, NEC and AT&T phone systems.

Pinnacle Makes Life Easier for Hotels

Back in the 90’s, it was a real hassle for hotels to get all the telecom services they needed. They had to negotiate with up to 10 different providers, and it was a real pain. But Pinnacle was here to help. They adapted to the needs of the hotels and started providing Operator Services, telephone faceplates, and a bunch of other services that made life a lot easier.

One of Pinnacle’s first customers, Bill Mitchell, was so impressed with their vision that he left his job as General Manager of a fancy Washington, D.C. hotel and became Pinnacle’s first VP of Sales and Marketing.


Pinnacle Grows and Evolves

As Pinnacle started to expand outside of the mid-Atlantic market, they kept on evolving and providing all kinds of tech solutions for hotels. They became one of the top dealers of hotel-specific brands, and even became the #2 Hitachi dealer to hospitality in the US, as well as the #1 Mitel dealer for most of the past 15 years.

In 2016, Pinnacle Communications merged with Justin Hannesson and Pinnacle West LLC to become the company we know today. This merger has made Pinnacle one of the most respected brands in the hospitality industry.

Pinnacle’s All-Star Staff

Pinnacle’s employees have always been the heart and soul of the company. They’ve got an unbeatable work ethic, talent, and ingenuity. Plus, they’ve managed to survive all the economic and turbulent challenges of the past 30 years.

Thanks to their proven leadership and staff, Pinnacle looks forward to a bright future.

Honoring Industry Pioneers and Innovators

The Pinnacle Corporation’s Hall of Fame Induction

Back in 1998, The Pinnacle Corporation made history by becoming the first technology and service company ever to be inducted into the Convenience Store Hall of Fame. They joined some big names, like Philip Morris, Frito-Lay®, Miller Brewing, Anheuser Busch®, Pepsi Cola®, RJ Reynolds Tobacco, Coca-Cola®, M&M-Mars, Superior Coffee®, and Lorilland Tobacco.

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Bob Johnson Joins the Convenience Store News Hall of Fame

In 2016, Bob Johnson, the founder and CEO of The Pinnacle Corporation, was inducted into the Convenience Store News Hall of Fame. This prestigious honor recognizes the pioneers and innovators of the convenience store industry, from both retailer and supplier companies.

Bob Johnson is now part of an elite group of industry greats, and The Pinnacle Corporation is proud to have him join this esteemed group.

A Look Back at Pinnacle Systems

A Brief History

Pinnacle Systems has been around for a while, and it’s got quite a story to tell. Here’s a quick look back at the company’s history:

  • Pinnacle Systems was founded in 1986 by three tech-savvy entrepreneurs.
  • Over the years, they’ve developed a wide range of products, from video editing software to hardware solutions.
  • In 2003, Pinnacle Systems was acquired by Avid Technology, a leader in digital media production.
  • In 2012, Avid sold Pinnacle Systems to Corel, a software company with a strong focus on graphics and video editing.

What’s the Score?

Pinnacle Systems has been around for over 30 years, and they’ve got a pretty impressive score to show for it. According to Zippia, they’ve earned a 4.3 out of 5.0 rating, which is pretty darn good!

The Bottom Line

At the end of the day, Pinnacle Systems has come a long way since its humble beginnings. From video editing software to hardware solutions, they’ve been a major player in the tech industry for decades. And with a 4.3 rating from Zippia, it’s clear that they’re doing something right.


Pinnacle Vs Adobe

When it comes to installation, Premiere Pro has a more complex interface with workspaces that let you customize the layout according to the type of work you’re doing. Pinnacle Studio, on the other hand, splits into four sections and is easier to navigate. Plus, Premiere Pro separates audio and video tracks, while Pinnacle Studio combines them.

When it comes to editing tools, both offer multi-track editing, cut, copy and paste clips, lock and unlock tracks, and more. However, Premiere Pro has a few extra features like 8K exporting, sequence management, clip position, team collaborate, video masking and auto caption generation that Pinnacle Studio doesn’t have. Plus, Premiere Pro lets you adjust the clip’s width or height, which Pinnacle Studio doesn’t offer. Both also have plenty of audio and text tools to enhance your videos.

Pinnacle Vs Corel

When it comes to video editing, there’s no one-size-fits-all solution. Pinnacle Studio Ultimate and Corel VideoStudio Ultimate are both great options, but they have their differences. Pinnacle Studio Ultimate has more features, but it’s also known to crash more often than Corel VideoStudio Ultimate. So if you’re looking for a reliable program that won’t crash on you, Corel VideoStudio Ultimate is the way to go. But if you’re willing to take the risk for more features, Pinnacle Studio Ultimate might be worth the extra money.


What is Pinnacle software used for?

Pinnacle Studio is a video editing program that’s been around for a while. It’s the perfect tool for anyone who wants to make awesome videos. Whether you’re a novice or a pro, Pinnacle Studio has you covered. It’s got all the features you need to create stunning videos, from basic editing tools to advanced effects. Plus, it’s easy to use, so you can get started right away. So if you’re looking for a way to take your videos to the next level, Pinnacle Studio is the way to go!

Is Pinnacle owned by Corel?

Yes, Pinnacle is now owned by Corel. It all started back in August 2005 when American company Avid Technology acquired Pinnacle. But Avid didn’t keep it for long, and in July 2012 they sold it to Corel Corporation. So now, Pinnacle Studio is a video editing program owned by Corel. It’s got some great features, like 4K video support, multi-camera editing, and motion tracking. Plus, there’s even a version for iOS devices. So if you’re looking for a great video editing program, you can’t go wrong with Pinnacle Studio.

What type of company is Pinnacle?

Pinnacle is a one-stop shop for all your digital video needs. They’ve been around since 1986, so they know their stuff! They provide software and hardware for broadcast and mainstream markets, and their services range from BIM to software development. Plus, they’ve got a whole bunch of acquisitions under their belt, so you know they’re serious about their business. In short, Pinnacle is a top-notch IT solutions company that can help you with all your digital video needs.


Pinnacle Systems has been a leader in the hospitality industry for over 30 years, providing hotels with a variety of services and products. From call accounting systems to PBX maintenance, Pinnacle Systems has been a one-stop shop for hotels looking to simplify their telecom needs. They’ve even been inducted into the Convenience Store Hall of Fame! So, if you’re a hotel owner or manager looking for a reliable and experienced partner, Pinnacle Systems is the way to go. Plus, you can rest assured that you’ll be in good hands with their all-star staff who have shown great determination and passion for their work. So, don’t be afraid to take the plunge and PUT PINNACLE TO THE TEST!

Hi, I'm Kim, a mom and a stop-motion enthusiast with a background in media creation and web development. I've got a huge passion for drawing and animation, and now I'm diving headfirst into the stop-motion world. With my blog, I'm sharing my learnings with you guys.