Video: What Is It And How Does It Differ From Photos

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Video has become an increasingly popular way to share content. Videos are a great way to convey a message or tell a story. Unlike photos, videos include sound and movement which can make them more engaging for the viewer.

In this article, we will explore what video is and how it differs from photos.

What is video

Definition of video

Video is the capture of moving images over a period of time along with the addition of sound. It is an audiovisual media that has a duration and can be paused, rewound, or fast-forwarded. Common video formats are MPEG-2 and MPEG-4.

Video as media goes back to the late 19th century when Thomas Edison debuted his kinetoscope machine which was used to view short films created using photographs shot on strips of celluloid film. In the early days, cameras moved very slowly, so resolutions were not very high. Today, digital video offers much more flexibility in resolution and format than celluloid did in its early years. Video can be recorded to magnetic tapes like VHS tapes (VHS stands for Video Home System) for playback on normal televisions or stored on optical discs such as DVDs (Digital Versatile Discs), Blu-ray discs (Blu-ray Discs are high definition versions that successor DVD technology).

Video differs from photos in that photos capture a still image at one point in time while video captures images over a period of time. This allows people to view a movement or experience as if they had actually seen it at the time it happened, allowing them to feel as if they had been there themselves in person instead of seeing still images taken out of context much later down the line. Additionally, while videos may contain still images just like photos do, they also have soundtracks which add to the experience enhancing immersion further.


Different types of video

Video is a collection of images taken over a period of time, captured typically by a video camera. When the images are played back together in rapid succession they create an illusion of motion and give an impression of realistic action. Video can take many forms depending on its purpose, ranging from short clips to feature-length films and documentaries; or video taken in a studio environment versus video filmed outdoors.

There are several different types of video available to use, each suited for different purposes depending on the desired results:

  • Animation: Computer-generated graphics or images that are animated to create visual stimuli. Animation can be used in films and television shows as well as interactive websites or applicaions.
  • Live Action: Anything captured by real actors and sets in front of cameras. Most films, television shows, and news programs are shot using live action.
  • Documentary/Reality Footage: Documentary style footage is usually found in films covering news events or taking a look at some form of reality such as nature documentaries.
  • Stock Footage: Prerecorded footage that is available for use without special permission; generally used to save time and money when creating projects.
  • Green Screen/VFX Footage: CGI visuals that have been blended with reality shots using green screens; utilized for videos featuring special effects such as explosions or recreations.

How Is Video Different From Photos?

Video is a form of visual media that utilizes moving images and sound to tell a story. It differs from photos in a number of different ways, from the type of content that can be captured to the mediums it can be shared through.

In this article we will be looking at how video is different from photos and what advantages video has over photos:

Technical differences

When comparing video and photos from a technical perspective, one of the first things to note is that video consists of multiple contiguous photos (frames) captured in rapid succession to create an illusion of motion. Each frame in a video can contain up to 16 million pixels of data, making it comparable or exceeding the resolution of most photographs.

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The second major difference lies in how we perceive movement from video compared with still images. In still photography, we often rely on our imagination to fill in detail that may be missing—asking ourselves questions about what is happening outside the frame or what transpired shortly before or after the image was captured. On the other hand, motion sequences provide a fuller scope on an event, as they extend beyond a single frame—offering us more information in order to answer those same questions.

Finally, when considering how each format is used, photographers often strive towards capturing a single ‘perfect’ moment while videographers strive towards capturing longer sequences over an extended period of time. Whereas cameras used for photography generally feature lower frame-rates (less than 60 frames per second), many cameras used for videography will shoot up to 240 frames per second allowing them to capture intricate detail not seen by the eye in real-time (known as slow motion).

Creative differences

When compared to photos, video offers a lot more opportunities for creativity and conveying emotion. With photos, you are able to capture single moments in time through the use of a still image. However, when shooting video you can capture not only the movement within a single frame, but also the between frames, which adds a whole new level of emotion to your story or subject. Video also gives you the ability to tell stories over longer periods of time without having to cut away from the main subject or start again with another shot. Adobe Premiere Rush enables creators to quickly shoot, edit and share videos directly from their phones.

Additionally, by using tools such as lighting, sound effects and color grading during post-production processing, one is able to create unique visual effects that otherwise would be impossible to achieve with stills photography. Motion graphic designers can also animate titles/texts within videos as well as create logo loops and animations that add powerful elements into videos.

Benefits of Video

Video can be a powerful tool for communication. It’s a great way to quickly convey a message and engage your audience. Video can help create more meaningful connections between people and create a more immersive experience.

In this article, we are going to discuss the benefits of video and how it differs from photos.


Video has been proven to significantly increase engagement on social media than other forms such as photos or texts. Video can in particular create an emotional connection between the video’s content, such as a product or brand, and the viewers, which can lead to an increased level of engagement. This can result in more likes and shares of the video, thus spreading its message and potentially increasing sales.

Videos also provide more varied content which can keep audiences more engaged with a company’s social media accounts by showing off different products or messages. They also provide more insight into how products work or how they are used than photos and text could normally achieve. Additionally they allow viewers to get a better understanding of motion that isn’t possible with photos alone, as well as deepen certain emotions. People are naturally drawn towards motion and video takes advantage of this for increased engagement over time.


Social media content in the form of videos has been found to be more effective across all channels. Videos can help articulate complex information, familiarise customers with your brand, and make an impression. Additionally, research has shown that websites with product or tutorial videos increase engagement with the content and retain customers for longer periods of time.

Videos are an excellent way to catch customers’ attention on social media. For example, viewers watch a video on average 55% of the way through creating an opportunity for your message to reach them early on in the video rather than relying solely on copy or a photo. As visual platforms like Instagram, TikTok, and Facebook continue to grow they create more opportunities to reach your target audience quickly and efficiently.

In addition, videos have been found 20x more likely than text posts to be shared across social media networks – further increasing exposure of your message and potentially driving leads back to your page. Videos also have higher levels of organic reach due their engaging nature – as users are 3x as likely share a video post than any other type of post on Facebook. Finally, current trends show that more organic reach gained from using videos means fewer dollars need to be spent on advertising efforts during campaigns boosting ROI from the outset.

User Experience

When it comes to communicating a message, video has many advantages over photos. Effective video can create a level of engagement with your audience that is hard to achieve through images alone. Video provides the opportunity to evoke emotion and engage users in ways not available with other types of media.

Video is the most effective type of media for creating visual sensations and emotional impact. Video can draw viewers in with engaging visuals and sound, connecting on an emotional level. It adds texture and dimension to a story by providing movement – something photos cannot do as effectively. Moving images can capture people’s attention more quickly and create attention-grabbing content that will capture audiences’ interest and encourage them to stay tuned in longer than something static like a photo or text-based post would.

Video content also enables more interactive experiences for viewers – think polls, surveys, contests, virtual reality (VR), augmented reality (AR), live streaming events, product demos, educational lessons – all these types of activities are possible via video streaming that cannot be easily achieved in other formats such as photos or text-based content.

Video also assists with user engagement by offering customizations; customers can have tailored experiences based on their location, user behavior data or personal preference which allows businesses to further personalize customer service while increasing customer satisfaction scores at the same time.

Challenges of Video

While capturing and creating videos may be more fun than using still photos, it can also be a more challenging medium. Videos require a level of technical skill, as well as an understanding of the principles of composition, audio, movement, and light. Additionally, videos also require more time and effort to edit and assemble, which is why many photographers may choose to stick to still images.

Let’s dive into some of the main challenges of working with video:


Video production comes at a cost that is usually much higher than the cost of simply taking a few still photographs. This can make it difficult for businesses to introduce video into their marketing strategy due to budget constraints. The increased expenses of filming, editing and hosting can cause marketers to look for more affordable options in order to gain maximum benefit from their video campaigns.

Filming with specific equipment and editing with industry-standard software also come with additional costs, from renting the camera equipment to pay for graphic designers, sound engineers, scriptwriters or narration artists. It’s important to ensure your budget takes into account all these potential costs when planning video campaigns.

Additionally, the creative process of ideas sparked by brainstorming sessions with other members of your team can add extra costs and raise questions about practicality when getting ideas off the ground. It’s important to make sure you are completely prepared before shooting so you don’t end up having to start over because something was missed or forgotten in pre-production planning.


Time is one of the key components that sets video apart from still images. While photos are usually fleeting moments, capturing a split second in time, video gives you the ability to create longer narratives and stories. Capturing a scene for several seconds or even minutes allows you to explore topics in more depth and also adds variety, novelty and a sense of motion to your projects.

When filming, it’s important to consider how long (or short) you want each sequence or shot to be. Physical constraints such as battery life or available light can limit how much footage you can capture, but other factors such as storytelling techniques should also be taken into account when planning your shots.

Having an idea of the pace of your video can help you be more mindful while filming; it encourages you to think ahead and plan out the rest of your story without having all the footage in front of you. For example, if you’re starting out with a slow-paced introduction shot that lasts 10 seconds, that may give you an idea of where to go next – either by picking up the pace with a mid-tempo following shot or by slowing down even further with an even longer sequence. This is just one example; playing around with different speeds and lengths can be essential for creating a dynamic video and telling an engaging story.

Technical expertise

Capturing video requires a certain level of technical know-how whereas many people take snapshot photos regardless of whether they have had any training or not. Certain equipment is required, such as a camera capable enough to shoot in HD (High Definition) or 4K resolution, as well as the external memory to store larger video files. There are also timing considerations to bear in mind; some footage may be too long for the intended purpose and must be edited down using specialized software such as Adobe Premiere and Final Cut Pro.

Furthermore, the skill of capturing ‘moving images’ – particularly with handheld devices – is quite challenging and can only be mastered with practice and experience. Video editing, too, requires careful attention to shot composition and pacing – it’s often not just about combining various clips into one sequence; making sure that each clip is framed correctly and flows smoothly from each other is key. In addition, there are often sound recording requirements to consider such as boom mics or wireless lavalier microphones which need to work in harmony with the visuals on screen if they are incorporated into the film.

The complexities involved serve to illustrate why video produces more professional outcomes than photos when it comes to expressing, showing presenting data or marketing products.


Videos are a great way to capture a moment in time and can be used to tell a story. Unlike photos, videos capture motion and sound, making them more visually engaging. Videos can also be edited to add effects, music, and special transitions which can make them even more attention grabbing.

In conclusion, videos can be a great way to share information and emotions that photographs alone cannot.

Summary of the points discussed

In summary, it is clear that videos and photos are different mediums with unique characteristics. Videos can capture motion, sound and time in a way that photos cannot. They have numerous advantages over photos, particularly when it comes to engaging audiences on social media platforms where they are more likely to be shared and watched than photos. At the same time, photos remain an ideal choice for capturing specific moments or creating a narrative with carefully chosen images.

Ultimately, the decision of which media format to use boils down to the individual’s needs and goals.

Hi, I'm Kim, a mom and a stop-motion enthusiast with a background in media creation and web development. I've got a huge passion for drawing and animation, and now I'm diving headfirst into the stop-motion world. With my blog, I'm sharing my learnings with you guys.