I-Adobe: Ukwembula Izinto Ezintsha Ezisemuva Kwempumelelo Yenkampani

ngo kim Kubuyekezwe: June 25, 2022

I-Adobe iyikhompyutha yamazwe ngamazwe isofthiwe inkampani ethuthukisa futhi idayise isoftware nokuqukethwe kwedijithali, okugxile kakhulu embonini yemidiya exubile neyokudala.

Baziwa kakhulu ngesoftware yabo ye-Photoshop, kodwa futhi banezinhlobonhlobo zemikhiqizo ehlanganisa i-Adobe Acrobat, i-Adobe XD, i-Adobe Illustrator, nokunye.

I-Adobe ingumholi womhlaba jikelele kokuhlangenwe nakho kwedijithali. Imikhiqizo yabo isetshenziswa izigidi zabantu emhlabeni jikelele. Bakha amathuluzi akwenza kube lula ukudala okuqukethwe futhi kukulethe nganoma yisiphi isiteshi, kuwo wonke amadivayisi.

Kulesi sihloko, ngizongena emlandweni we-Adobe nokuthi bafike kanjani lapho bekhona namuhla.

Ukuzalwa kwe-Adobe

Umbono kaJohn Warnock kanye noCharles Geschke

U-John no-Charles babenephupho: ukwakha ulimi lokuhlela olungachaza ngokunembile umumo, usayizi, kanye nokuma kwezinto ekhasini elakhiwe ngekhompyutha. Ngakho, i-PostScript yazalwa. Kodwa lapho u-Xerox enqaba ukuletha ubuchwepheshe emakethe, laba ososayensi ababili bamakhompyutha banquma ukuthatha izindaba ezandleni zabo futhi bakhe inkampani yabo - i-Adobe.

I-Adobe Revolution

I-Adobe iguqule indlela esidala nesibuka ngayo okuqukethwe kwedijithali. Nansi indlela:

- I-PostScript ivunyelwe ukumelwa okunembile kwezinto ekhasini elenziwe ngekhompuyutha, kungakhathaliseki ukuthi iyiphi idivayisi esetshenzisiwe.
- Inikeze amandla ukwakhiwa kwemibhalo yedijithali yekhwalithi ephezulu, ihluzo, nezithombe.
- Kwenze kwaba nokwenzeka ukubuka okuqukethwe kwedijithali kunoma iyiphi idivayisi, kungakhathaliseki ukulungiswa.

I-Adobe Namuhla

Namuhla, i-Adobe ingenye yezinkampani zesoftware ehamba phambili emhlabeni, ehlinzeka ngezixazululo zokudala zemidiya yedijithali, ukumaketha, nokuhlaziya. Sikweleta u-John no-Charles, ababenombono wokudala okuthile okungashintsha indlela esidala ngayo nesibuka ngayo okuqukethwe kwedijithali.

Uguquko Lokushicilela Lwedeskithophu: Isiguquli Segeyimu Sokuphrinta Nokushicilela

Ukuzalwa kwe-PostScript

Ngo-1983, i-Apple Computer, Inc. (manje eyi-Apple Inc.) yathola u-15% we-Adobe futhi yaba umnikazi welayisensi wokuqala we-PostScript. Lesi kwakuyisinyathelo esikhulu esiya phambili kubuchwepheshe bokuphrinta, njengoba kwavumela ukwakhiwa kwe-LaserWriter - iphrinta ye-PostScript ehambisana ne-Macintosh esekelwe kunjini yokuphrinta ye-laser eyakhiwe yiCanon Inc. Le phrinta inikeze abasebenzisi uhlobo lokubhala lwakudala kanye nomhumushi we-PostScript, empeleni ikhompuyutha eyakhelwe ngaphakathi ezinikele ekuhumusheni imiyalo ye-PostScript ibe amamaki ekhasini ngalinye.

I-Desktop Publishing Revolution

Inhlanganisela ye-PostScript nokuphrinta nge-laser kwaba ukugxuma okukhulu phambili ngokwekhwalithi yokubhala nokuguquguquka komklamo. Ngokuhambisana ne-PageMaker, uhlelo lokusebenza lwesakhiwo sekhasi olwakhiwe yi-Aldus Corporation, lobu buchwepheshe buvumela noma yimuphi umsebenzisi wekhompyutha ukuthi akhiqize imibiko ebukeka njengochwepheshe, amaflaya, namaphephandaba ngaphandle kwemishini ekhethekile ye-lithography nokuqeqeshwa - into eyaziwa ngokuthi ukushicilela kwedeskithophu.

Ukuphakama kwe-PostScript

Ekuqaleni, abashicileli bezentengiselwano nabashicileli bebengabaza ikhwalithi yokuphuma kwephrinta ye-laser, kodwa abakhiqizi bamadivayisi aphumayo anokulungiswa okuphezulu, abaholwa yiLinotype-Hell Company, ngokushesha balandela isibonelo sika-Apple futhi banelayisensi ye-PostScript. Kungakabiphi, i-PostScript yaba indinganiso yemboni yokushicilela.

I-Adobe Application Software

I-Adobe Illustrator

Isofthiwe yokuqala ye-Adobe yesicelo kwakuyi-Adobe Illustrator, iphakheji yokudweba esekelwe ku-PostScript yamaciko, abaklami, nabadwebi bezithombe zobuchwepheshe. Yasungulwa ngo-1987 futhi ngokushesha yaba yi-hit.

I-Adobe Photoshop

I-Adobe Photoshop, uhlelo lokusebenza lokuthinta kabusha izithombe ezifakwe kwidijithali, ilandelwe eminyakeni emithathu kamuva. Yayinesakhiwo esivulekile, esivumela abathuthukisi ukuthi benze izici ezintsha zitholakale ngama-plug-ins. Lokhu kusize ukwenza i-Photoshop ibe wuhlelo lokuya kohlela isithombe.

Okunye Izicelo

I-Adobe yengeze ezinye izinhlelo zokusebenza eziningi, ikakhulukazi ngochungechunge lokutholwayo. Lokhu kufaka phakathi:
- I-Adobe Premiere, uhlelo lokuhlela ukukhiqizwa kwevidiyo nemultimedia
- I-Aldus nesoftware yayo ye-PageMaker
- I-Frame Technology Corporation, umthuthukisi we-FrameMaker, uhlelo oluklanyelwe ukukhiqizwa kwezincwadi zobuchwepheshe kanye nemibhalo yobude bencwadi
- I-Ceneca Communications, Inc., umdali we-PageMill, uhlelo lokudala amakhasi e-World Wide Web, kanye ne-SiteMill, insiza yokuphatha isizindalwazi.
- I-Adobe PhotoDeluxe, uhlelo lokuhlela izithombe olwenziwe lula lwabathengi

I-Adobe Acrobat

Umndeni womkhiqizo we-Adobe's Acrobat wawuklanyelwe ukuhlinzeka ngefomethi evamile yokusabalalisa imibhalo ye-elekthronikhi. Uma idokhumenti isiguqulelwe kufomethi yedokhumenti ephathekayo ye-Acrobat (PDF), abasebenzisi banoma iyiphi isistimu yokusebenza yekhompiyutha enkulu babekwazi ukuyifunda futhi bayiphrinte, ngokufometha, ukuthayipha, kanye nemifanekiso cishe yonke.

Ukutholwa kweMacromedia

Ngo-2005, i-Adobe yathola iMacromedia, Inc. Lokhu kwabanikeza ukufinyelela ku-Macromedia FreeHand, Dreamweaver, Director, Shockwave, kanye neFlash. Ngo-2008, i-Adobe Media Player yakhululwa njengembangi ye-Apple iTunes, Windows Media Player, kanye ne-RealPlayer evela kwa-RealNetworks, Inc.

Yini efakwe ku-Adobe Creative Cloud?

Software

I-Adobe I-Cloud Creative iyiphakheji ye-Software as a Service (SaaS) ekunikeza ukufinyelela kuhlu lwamathuluzi okudala. Okudume kakhulu kulokhu i-Photoshop, indinganiso yemboni yokuhlela isithombe, kodwa kukhona nePremier Pro, After Effects, Illustrator, Acrobat, Lightroom, kanye ne-InDesign.

Amafonti namafa

I-Creative Cloud futhi ikunikeza ukufinyelela kuhlu lwamafonti nezithombe zesitoko namafa. Ngakho-ke uma ufuna ifonti ethile, noma udinga ukuthola isithombe esihle ongasisebenzisa kuphrojekthi yakho, ungasithola lapha.

Amathuluzi Wokudala

I-Creative Cloud igcwele amathuluzi okudala azokusiza uphilise imibono yakho. Kungakhathaliseki ukuthi ungumklami ochwepheshe noma ungumuntu othanda ukuzilibazisa, uzothola okuthile okungakusiza udale okubonakalayo okumangalisayo. Ngakho-ke dala futhi uvumele umcabango wakho ugijime!

3 Izinkampani Zemininingwane Ebalulekile Engayithola Ekuhloleni Impumelelo ye-Adobe

1. Yamukela Ushintsho

I-Adobe isinesikhathi eside ikhona, kodwa ikwazile ukuhlala ibalulekile ngokuzivumelanisa nemboni yezobuchwepheshe ehlala ishintsha. Bamukele ubuchwepheshe obusha namathrendi, futhi bakusebenzisa ukuze kuzuze bona. Lesi yisifundo okufanele zonke izinkampani zisibeke enhliziyweni: ungasabi uguquko, lusebenzise ukuze uzuze.

2. Tshala imali Kokusungula

I-Adobe itshale kakhulu ekusunguleni okusha, futhi ikhokhele. Baye baphusha ngokungaguquki imingcele yalokho okungenzeka futhi baqhamuke nemikhiqizo emisha namasevisi aguqule imboni. Lesi yisifundo okufanele zonke izinkampani zisibeke enhliziyweni: tshala imali emisha futhi uzoklonyeliswa.

3. Gxila kwiKhasimende

I-Adobe ihlezi ibeka ikhasimende kuqala. Balalele impendulo yamakhasimende futhi bayisebenzisela ukuthuthukisa imikhiqizo yabo namasevisi. Lesi yisifundo okufanele zonke izinkampani zisibeke enhliziyweni: gxila ekhasimendeni futhi uzophumelela.

Lezi ezinye zezifundo ezimbalwa izinkampani ezingazifunda empumelelweni ye-Adobe. Ngokwamukela ushintsho, ukutshala imali emisha, nokugxila ekhasimendeni, izinkampani zingazibekela impumelelo.

Lapho i-Adobe ibheke khona ngokulandelayo

Ukuthola Amathuluzi E-UX/Design

I-Adobe idinga ukuqhubeka nomfutho wayo wokwandisa isisekelo samakhasimende ayo kanye nokusekela ibhizinisi lenkampani yonke. Ukuze benze lokhu, badinga ukuthola amanye amathuluzi okuhlaziya okuklama nokuthuthukisa futhi bawahlanganise ohlwini lwabo olukhona lwemikhiqizo. Nansi indlela:

- Thola amathuluzi e-UX/design engeziwe: Ukuze uhlale ngaphambi komdlalo, i-Adobe idinga ukuthola amanye amathuluzi e-UX, njenge-InVision. I-InVision's Studio yakhelwe ngokuqondile “ukugeleza kokuklama kwesimanje” okunopopayi obuthuthukisiwe nezici zedizayini eziphendulayo. Isebenziseka kalula futhi inezimo eziningi zokusebenzisa ezingase zibe khona, njengezethulo, ukwakheka kokuhamba komsebenzi okuhlanganyelwe, nokuphathwa kwephrojekthi. Futhi, i-InVision inezinhlelo zokunwebeka ngokuqhubekayo futhi ikhulule isitolo sohlelo lokusebenza. Uma i-Adobe ibingathola i-InVision, bebengeke bagcine ngokukhipha izinsongo zokuncintisana, kodwa futhi bandise isisekelo samakhasimende abo ngokuhlanganisa okuqinile komkhiqizo.

Ukunikeza Amathuluzi Isixazululo Sephuzu

Izisombululo zamaphoyinti, njengekhithi yamathuluzi edizayini yedijithali, zinhle kumakesi okusetshenziswa angasindi. I-Sketch ichazwe ngokuthi "inguqulo yokunciphisa ye-Photoshop, ebhakwe kulokho okudingayo ukuze udwebe izinto esikrinini." Isixazululo sephuzu esifana nalesi sisebenza kahle ngesevisi yenkokhelo yokubhaliselwe ye-Adobe ngoba ivumela izinkampani ukuthi zizame imikhiqizo engasindi. I-Adobe ingathola amathuluzi esixazululo sephoyinti njenge-Sketch-noma ingaqhubeka nokwakha izixazululo zamafu njenge-eSignature. Ukunikeza abasebenzisi izindlela eziningi zokuzama izingcezu ezincane ze-Adobe suite—ngendlela yamahhala, ngohlelo lokubhalisa—kungasiza ukuheha abantu ababengakaze babe nentshisekelo kumathuluzi anamandla e-Adobe ngaphambilini.

Ukuthola Izinkampani Zokuhlaziya

Isikhala sezibalo siseduze nesakhiwo sewebhu. I-Adobe isivele ingenelele kulo mkhakha ngokuthola i-Omniture, kodwa inamandla okunweba nangokwengeziwe ngohlu olukhulu lwamathuluzi uma zithola ezinye izinkampani zezibalo ezibheke phambili. Isibonelo, inkampani efana ne-Amplitude igxile ezicini ezisiza abantu baqonde ukuziphatha komsebenzisi, ukuthumela iziphindaphindo ngokushesha, kanye nemiphumela yokukala. Lokhu kungaba umphelelisi ophelele wamathuluzi ewebhu ye-Adobe. Kungasiza abaklami asebevele besebenzisa imikhiqizo ye-Adobe, futhi bahehe abahlaziyi nabakhangisi bemikhiqizo abasebenza kanye nabaklami.

Uhambo lwe-Adobe seludlule ezigabeni eziningi, kodwa bebelokhu begxile ekuletheni imikhiqizo yekhwalithi kubabukeli ababalulekile bese benwebela ngaphandle. Ukuze baqhubeke nokuwina, badinga ukuqhubeka bephindaphinda futhi balethe le mikhiqizo ezimakethe ezikhulayo endaweni entsha ye-SaaS.

Ithimba Lobuholi Eliphezulu le-Adobe

Ubuholi

Ithimba eliphezulu le-Adobe liholwa nguShantanu Narayen, uSihlalo weBhodi, uMongameli, kanye neSikhulu Esiphezulu. Ujoyinwe nguDaniel J. Durn, Isikhulu Esiyinhloko Sezezimali kanye Nephini Likamongameli Ophethe, kanye no-Anil Chakravarthy, uMongameli Webhizinisi Lokuzizwisa Kwedijithali.

Marketing & Strategy

U-Gloria Chen uyi-Chief People Officer ye-Adobe kanye nePhini Likamongameli Eliphezulu Lokuhlangenwe nakho Kwabasebenzi. U-Ann Lewnes uyiSikhulu Esiphezulu Sokumaketha kanye NePhini Likamongameli Eliphethe we-Corporate Strategy and Development.

Ezomthetho & Accounting

UDana Rao uyiPhini Likamongameli Omkhulu, Umeluleki Jikelele, kanye noNobhala Webhizinisi. U-Mark S. Garfield uyiPhini Likamongameli Omkhulu, Isikhulu Esiphethe Ezezimali, kanye Nomlawuli Webhizinisi.

ibhodi labaqondisi

Ibhodi labaqondisi be-Adobe lakhiwe yilokhu okulandelayo:

– UFrank A. Calderoni, Umqondisi Ozimele Oholayo
– Amy L. Banse, Umqondisi Ozimele
– Brett Biggs, Umqondisi Ozimele
– UMelanie Boulden, Umqondisi Ozimele
– Laura B. Desmond, Umqondisi Ozimele
– Spencer Adam Neumann, Umqondisi Ozimele
– Kathleen K. Oberg, Umqondisi Ozimele
– Dheeraj Pandey, Umqondisi Ozimele
– David A. Ricks, Umqondisi Ozimele
– Daniel L. Rosensweig, Umqondisi Ozimele
– John E. Warnock, Umqondisi Ozimele.

Umehluko

I-Adobe vs Canva

I-Adobe neCanva womabili angamathuluzi okuklama adumile, kodwa anomehluko obalulekile. I-Adobe iwuhlelo lwesoftware lomklamo osezingeni eliphezulu, kanti iCanva iyinkundla yokuklama eku-inthanethi. I-Adobe iyinkimbinkimbi kakhulu futhi inothile ngezici, futhi inikeza anhlobonhlobo amathuluzi okudala izithombe zevekhtha, imidwebo, imiklamo yewebhu, nokuningi. I-Canva ilula futhi isebenziseka kalula, futhi inikeza izifanekiso eziningi namathuluzi wokudonsa nokuwisa okudala okubonakalayo ngokushesha.

I-Adobe iyisudi yedizayini enamandla enikezela ngamathuluzi anhlobonhlobo okudala okubonakalayo okuyinkimbinkimbi. Ilungele abaklami abangochwepheshe abadinga ukudala ihluzo zekhwalithi ephezulu. I-Canva, ngakolunye uhlangothi, ilula futhi isebenziseka kalula. Ilungele labo abadinga ukudala okubonwayo ngokushesha futhi abangadingi uhla olugcwele lwezici ezinikezwa yi-Adobe. Kuhle futhi kwabaqalayo abasanda kuqalisa nge-design.

I-Adobe vs Figma

I-Adobe XD ne-Figma womabili amapulatifomu okuklama asekelwe ngamafu, kodwa anomehluko obalulekile. I-Adobe XD idinga ukuthi amafayela endawo avunyelaniswe ku-Creative Cloud ukuze kwabelwane, futhi inokwabelana okulinganiselwe nesitoreji samafu. I-Figma, ngakolunye uhlangothi, yakhelwe inhloso yokusebenzisana, ngokwabelana okungenamkhawulo nokugcinwa kwamafu. Futhi, i-Figma inaka imininingwane emincane yomkhiqizo, futhi inezibuyekezo zesikhathi sangempela nokusebenzisana okungenazihibe. Ngakho-ke uma ufuna inkundla yokuklama esekwe emafini esheshayo, esebenza kahle, futhi elungele ukubambisana, i-Figma iyindlela okufanele uhambe ngayo.

Imibuzo Evame Ukubuzwa

Ingabe i-Adobe ingasetshenziswa mahhala?

Yebo, i-Adobe ingasetshenziswa mahhala nge-Starter Plan ye-Creative Cloud, ehlanganisa amagigabhayithi amabili okugcina amafu, i-Adobe XD, i-Premiere Rush, i-Adobe Aero, ne-Adobe Fresco.

Isiphetho

Sengiphetha, i-Adobe yinkampani yesoftware eyaziwa emhlabeni wonke ebilokhu ikhona kusukela ngeminyaka yawo-1980s. Basebenza ngokukhethekile ekudaleni izinhlelo zokusebenza zokuklama izithombe, ukuhlela ividiyo, nokushicilela ngedijithali. Imikhiqizo yabo isetshenziswa izigidi zabantu emhlabeni wonke, futhi banezinhlobonhlobo zemikhiqizo abangakhetha kuyo. Uma ufuna inkampani yesoftware ethembekile neqanjiwe, i-Adobe iyisinqumo esihle. Qiniseka ukuthi uhlola iwebhusayithi yabo ukuze ufunde kabanzi ngemikhiqizo namasevisi abo, futhi uthole okwengeziwe kokuhlangenwe nakho kwakho kwe-Adobe.

Futhi funda: Lokhu ukubuyekezwa kwethu kwe-Adobe Premier Pro

Sawubona, nginguKim, umama kanye nomshisekeli we-stop-motion onesizinda ekudalweni kwemidiya nokuthuthukiswa kwewebhu. Nginothando olukhulu lokudweba nokugqwayiza, futhi manje sengingena ngekhanda emhlabeni onyakazayo. Ngebhulogi yami, ngabelana ngezifundo zami nani bafana.