Youtube: What Is It And Why Use It As A Video Creator?

by Joost | Last Updated: July 18, 2022
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YouTube is a video sharing platform that allows you to upload, share and view videos. It’s by far the largest video sharing site on the planet. And it’s also a great tool for video creators like us to use for marketing. You can use it for everything from business to hobbies.

As a video creator, you need to use every tool at your disposal to get your content in front of as many people as possible. YouTube is one of those tools. It’s a video sharing platform that allows you to upload, share and view videos. Plus, it’s also a social media site that lets you interact with other people in the community.

In this article, I’ll tell you everything you need to know about YouTube as a video creator.

What is Youtube

Creating a YouTube Video

Gather Your Supplies

Assemble Your Video

Share the Video

Step 1: Crafting an Engaging YouTube Video Strategy

Identify Your Audience

Before you start creating content, you need to know who you’re creating it for. That means understanding your audience’s problems, needs, and interests. Here’s how to get started:

Start Creating Content

Don’t let perfection get in the way of creating content. Here’s what to do if you find yourself stuck on making it perfect:

Step 2: Optimize Your Video for Search Engines

Making Content That’s Good For Users

If you want your video to be successful, you gotta make sure it’s seen! That’s why it’s important to consider Search Engine Optimization (SEO) when creating your video.

Here’s a few tips to get your content found:

Making Content That’s Good For Search Engines

You also want to make sure your content is good for search engines. Here’s a few tips to get your content ranking:

Finding YouTube Ideas and Topics

YouTube Search

Comments Section

Find a Community

Ask Your Audience

Getting Started with YouTube Equipment

Step 1: Start with Your Phone

Step 2: Get a Microphone

Step 3: Use Screen Recording Software

Step 4: Get Some Lights

Step 5: Invest in a Camera or Webcam

Creating Your First YouTube Video

Why Instructional Videos?

Types of Videos to Make

Examples of Instructional Videos

Step 6: Get Ready to Roll!

Clean Up Your Desk (and Desktop)

Before you hit record, make sure your space is looking spick and span:


Lighting is key when it comes to recording a great video. Here are some tips to keep in mind:

Step 7: Capture Your Screen

Record Your Screen

Ready to make your YouTube masterpiece? Start by hitting the record button in the top right of your screen. Camtasia’s got you covered with all the recording settings you need.

Customize Your Settings

Choose whether you want to record your full screen or just a specific region. Then, decide if you want to add any extra inputs like a webcam or microphone audio. When you’re ready, hit start recording and get ready to show off your skills.

Finish Recording

When you’re done, hit the stop button in the taskbar. If you need to re-record, just hit delete and start over. Quick tip: press F10 to stop recording or F9 to pause/resume. On Mac? Press CMD+OPTION+2 to stop and CMD+SHIFT+2 to pause/resume.

Analyzing Your Channel’s Performance

Understand Your Viewership Trends

Spot Opportunities to Earn

Revitalize Your Channel

Collaborate with Other Creators

Go Live on YouTube

Pivot Your Content

Start a Secondary Channel

Have Fun and Take Breaks

Reaching Your Audience

Understanding YouTube Recommendations

Want to know why your recent video is blowing up? Understanding the way your viewers find your videos can help. Here’s the lowdown on YouTube’s algorithm and what factors influence your impressions:

Planning Your Programming

If you want to attract and entertain viewers, you need to plan your programming. Here are some tips on how to build a content calendar and best practices for programming:


In conclusion, YouTube is an amazing platform for video creators to share their work with the world. It’s easy to use, free, and provides a great way to reach a wide audience. So if you’re looking to get your work out there, YouTube is definitely the way to go! Just remember to keep your content interesting, use catchy titles, and don’t forget to have a little fun with it. After all, it’s not called “YouTUBE” for nothing!