Amaphikseli: Ayini Kahle?

ngo kim Kubuyekezwe: June 27, 2022

Amaphikseli amabhlogo wokwakha ayisisekelo anoma yimaphi digital isithombe noma ividiyo. Amachashazi amancane anombala ku-a isikrini noma indawo ephrintiwe okuthi, uma ihlanganisiwe, idale isithombe esisodwa.

Kulesi sihloko, sizoxoxa ngokuthi iyini i-pixel futhi yayo ukubaluleka ekudaleni umsebenzi wobuciko wedijithali. Sizophinde sihlanganise ezinye izinhlobo zayo ezahlukene, kuhlanganise amaphikseli e-vector nama-raster.

Ichaza amaphikseli

Isithombe se-elekthronikhi singenziwa nganoma iyiphi inombolo yamaphoyinti amancane, abonakalayo abizwa "amaphikseli". Iphikseli ngalinye linombala ohlukile kanye namanani okukhanya ahlanganayo ukuze akhe isithombe ngokwaso. Lokhu kwenza kube nokwenzeka ukuthi isithombe esisodwa sithathe indawo enkulu kakhulu kunalokho okushiwo ukulungiswa kwangempela.

Amaphikseli aziwa nangokuthi "izakhi zesithombe" or “amachashazi” futhi asetshenziselwa ukumela ulwazi olubonakalayo ezithombeni zedijithali futhi ziboniswe esibukweni. Ngokuxhumanisa izinkulungwane zalezi zici zesithombe ndawonye, ​​kungenzeka ukuhlanganisa uchungechunge olungenamkhawulo lwezithombe ezihlukile endaweni encane kakhulu. Ngamaphikseli anele, imininingwane iba sobala futhi amanuances amahle angathwetshulwa ngaphakathi kwemidiya yedijithali njengezithombe ezibambelela ngokuqinile emininingwaneni emihle kakhulu yempilo.

Isibonelo sesithombe nge ukulungiswa okuphezulu mhlawumbe ingaba namaphikseli angu-400 x 400; isici ngasinye sesithombe sigcwaliswa ngolwazi lombala ngamunye ukuze iphikseli ngalinye lihluke ngokwalo. Ngezithombe ezinkulu (njengalezo ezitholakala kumakhompyutha amaningi), amaphikseli engeziwe angasetshenziswa; lokhu kuvumela imininingwane eyengeziwe kanye nekhwalithi yesithombe ebukhali kakhulu. Isibonelo, isithombe esingu-8-megapixel esithathwe nesamanje ikhamera amafoni angaqukatha ngaphezulu amaphikseli ayizigidi eziyisishiyagalombili!

Enzani Amaphikseli?

Amaphikseli yizona zakhiwo zezithombe zedijithali. Angasetshenziselwa ukugcina nokumelela ulwazi oluhlukahlukene, kusukela kumbhalo ongenalutho kuya emidwebeni eyinkimbinkimbi. Kodwa enzeni ngempela amaphikseli? Lesi sihloko sizohlola ukusetshenziswa okuhlukile kwamaphikseli kanye nawo ukubaluleka kwesithombe sedijithali.

Ukulandelela umsebenzi womsebenzisi

Ukuqonda ukuthi amaphikseli asebenza kanjani iyindlela enhle yokulandelela umsebenzi wabasebenzisi kuwebhu. Amaphikseli izingcezu ezincane zekhodi eshumekwe kuwebhusayithi leyo landelela izenzo zabasebenzisi, njengokuchofoza izikhangiso noma ukuthenga esitolo se-inthanethi.

Lapho abasebenzisi bevakashela iwebhusayithi, ikhodi eku-pixel iyasebenza futhi iqala ukuqoqa idatha esipheqululini sabo. Le datha ingase ihlanganise izinto ezifana yimaphi amakhasi abawavakashelayo nokuthi imiphi imikhiqizo abayibhekile. Ungakwazi futhi ukukala ukuthi iwebhusayithi yakho noma isikhangiso sakho sisebenza kanjani ngokulandela umkhondo lokho abasebenzisi abakwenzayo uma befika ekhasini lakho.

Ngokuqapha umsebenzi wabasebenzisi, amabhizinisi angenza izinqumo ezingcono mayelana bayiklama kanjani iwebhusayithi yabo, yiziphi izinhlobo zezikhangiso okufanele ziboniswe, zibekwe kuphi nokuthi kufanele ziboniswe isikhathi esingakanani ukusebenza okuphezulu.

Amaphikseli akusiza ukuthi wakhe isithombe esinemininingwane sokuziphatha kwamakhasimende akho ku-inthanethi ukuze uqonde okungenzeka kakhulu ukuthi bathenge kuwe futhi lapho imizamo yokuthengisa eqondile kufanele igxile khona. Isibonelo, ngale datha amabhizinisi angakwazi:

• Khetha izikhangiso ezisebenza kahle kakhulu zezithameli ezizifunayo
• Hlukanisa ukuhluka kokuhlolwa emakhasini okubikezela ukuze uthole ukuthi yiliphi elihambisana kangcono nomkhondo walo noma amakhasimende.

Ukukhomba kabusha nokumaketha kabusha

Ibuyisela emuva futhi ukumaketha kabusha amaqhinga amabili asetshenziswa abakhangisi bedijithali ukulandelela izivakashi zewebhusayithi nokuletha izikhangiso ezifanele. Kokubili ukubuyisela kabusha nokumaketha kabusha kungamathuluzi anamandla ngoba enziwe ngendlela efanele, okuvumela izinkampani ukuthi zihlangabezane nezimfuno zabasebenzisi noma izidingo ngaphandle kokuba nesabelomali eseqile sokukhangisa.

Ukuqondisa kabusha kuvamise ukusetshenziswa emikhankasweni yokubonisa noma yosesho. Ngokufaka kabusha, uma umsebenzisi esevakashele isayithi lomkhangisi futhi wahamba, bamakwa ngo- ikhukhi (inkomba) ukuze inkampani ibalandele kuwebhu yonkana ngezikhangiso ezidizayinelwe ukubabuyisela phakathi. Ukuguqulwa kwenzeka uma bebuya kusayithi, bese uqedela isenzo esifana nokubhalisela incwadi yezindaba noma ukuthenga.

Ukumaketha kabusha kuyafana, ngaphandle kokuthi kugxile kakhulu ekubandakanyeni kabusha ngemikhankaso ye-imeyili (isibonelo uma othile ebhalisela incwadi yakho yezindaba kodwa engayivuli). Esikhundleni sokukhomba abantu abangakaze baye kusayithi lakho ngaphambilini, ukumaketha kabusha kuqondise abantu abake baba kusayithi lakho ngaphambilini kodwa abangazange bathathe isinyathelo ngaleso sikhathi—ngama-imeyili athunyelwa ngokuqondile emabhokisini abo okungenayo ukuze kubakhuthaze ukuthi benze okuthile njengokusayina. uthole uhlu lwezincwadi zezindaba noma ukuthenga okuthile kuwe.

Izinhlobo zamaphikseli

Amaphikseli izingxenye ezincane kakhulu zesithombe sedijithali. Ziyizingqimba zokwakha eziyisisekelo zanoma isiphi isithombe sedijithali futhi ngokuvamile zihlelwa ngendlela yegridi. Esithombeni sedijithali, amaphikseli aphatha ulwazi olufana ne umbala, ukukhanya, kanye nesimo.

Kuye ngenani lamaphikseli nokuhlelwa kwawo, kunezinhlobo ezimbalwa zamaphikseli esithombeni sedijithali. Ake sihlole izinhlobo ezahlukene zamaphikseli nezici zawo:

Amaphikseli we-Facebook

Amaphikseli we-Facebook iyithuluzi lokuhlaziya elivela ku-Facebook elivumela amabhizinisi ukuthi alinganise ukuphumelela kokukhangisa kwawo ngokuqonda izenzo abantu abazenzayo kuwebhusayithi yabo. Nge-Facebook Pixel, ungaqonda kangcono ukuthi uhambo lwamakhasimende akho luwuthinta kanjani umgomo wakho.

I-pixel isiqephu sekhodi esibekwe ekhasini ngalinye ofuna ukukala ukuthi abantu baqondiswe kanjani kulelo khasi. Isibonelo, uma othile echofoza isixhumanisi se-athikili wabe esevakashela iwebhusayithi yakho ngenkathi usebenzisa i-Facebook - leyo datha izolandelelwa nge-pixel futhi ingadonselwa emibikweni.

Kunezindlela eziningi ezahlukene amaphikseli angasiza ngazo amabhizinisi ukuthi athole imininingwane ngohambo lwamakhasimende awo. I-Facebook Pixel izokuvumela ukuthi:

• Landelela ukubukwa kwekhasi
• Engeza abasebenzisi ezigabeni zezethameli
• Khomba kabusha abasebenzisi
• Ziqonde kangcono izibalo zabantu
• Bona ukuthi yiziphi izikhangiso eziguqule zaba amakhasimende

Iphinde inikeze imininingwane mayelana nokuziphatha kwamakhasimende njengokuthi yikuphi imikhiqizo idume kakhulu phakathi kwamakhasimende noma yimaphi amakhasi abawavakashela kakhulu. Le mininingwane ivumela amabhizinisi ukuthi athuthukise imikhankaso yokumaketha, akhulise ukuguqulwa kwewebhusayithi futhi anikeze okuqukethwe okuhlobene kakhulu kumakhasimende.

I-Google Ads Pixel

I-Google Ads Pixel iyithuluzi lezibalo elikuvumela ukuthi ulinganise ukusebenza kahle kwemikhankaso yakho yokukhangisa futhi ulandelele ukuguqulwa. Ikhiqiza eyingqayizivele ikhodi yokulandelela ukuguqulwa ongakubeka kuwebhusayithi yakho, okuzosiza Izikhangiso ze-Google zilinganise inani lokuthengisa okwenziwe kusukela esikhangisweni.

I-Google Ads Pixel iwuhlobo lwephikseli esetshenziselwa ukukhangisa kwenjini yokusesha; amazwibela amancane ekhodi ye-JavaScript efana nekhodi ye-HTML. Imibiko ekhiqizwe i-Pixel isiza abakhangisi ukuthi bahlaziye ukuziphatha kwamakhasimende, baqonde ukuthi yini ebangela ukuchofoza kwabasebenzisi, futhi balandelele abasebenzisi babo kusukela kudivayisi eyodwa ukuya kwenye ukuze balethe izikhangiso ezifanele. Ngokuhlaziya iqembu lamakhasimende nokusebenzisana, kusiza izinkampani zenze izinqumo ezinolwazi mayelana namathuba azo okumaketha kuplathifomu Yezikhangiso ze-Google kanye namawebhusayithi angaphandle kwenkundla ngokufanayo.

Enye inzuzo yokusebenzisa i-Google Ads Pixel yikhono layo lokubona imininingwane ethile yomsebenzisi njenge iminyaka, ubulili, noma indawo lapho udala noma ukhonjwa kabusha imikhankaso. Lokhu kunikeza abakhangisi ikhono elibaluleke kakhulu lokukhomba izikhangiso zabo ngokukhethekile kumakhasimende afana nephrofayela yawo yekhasimende elifanele - into engenakwenzeka ngezinye izinhlobo zamaphikseli.

Twitter Pixel

Twitter Pixels ziwuhlobo oluthile lwephikseli olusetshenziswa ukulandelela ukuguqulwa kwewebhu nokuzibandakanya ngokuhlobene nezikhangiso ze-Twitter. I-Twitter Pixel ucezu lwekhodi olubekwe ekhasini lewebhu, okuvumela imicimbi ye-pixel ukuthi ibalulwe ukuguqulwa okuvela ezivakashini ezihlotshaniswa nezikhangiso eziqondiwe.

I-Twitter Pixel isiza ukukhomba ukuthi ingabe umkhondo, ukuthengiswa noma yiluphi olunye uhlobo lwenhloso yokuguqula yokusetha lufinyelelwe kumsebenzisi ovezwe ku-Tweet yakho noma Izikhangiso ze-Twitter.

Lawa maphikseli anganikeza ingcebo yedatha ebalulekile njenge izindlela zabasebenzisi, ukuthenga nokunye, engasetshenziselwa amakhono okukhomba athuthukile kanye nokubika okuphelele kwemikhankaso eyabiwe endaweni yonke. Lokhu kuvumela amabhrendi nabakhangisi ukuqonda okwengeziwe ekusebenzeni nasekuphumeleleni kwemikhankaso yabo ukuze bakwazi ukwenza izinqumo ezibalulekile mayelana nohlahlo lwabiwo-mali, ukuthuthukiswa kobuciko nokunye okwengeziwe.

Ukwengeza, lawa maphikseli ahlinzeka ngendlela elula yokuthi abakhangisi balinganise ukuthi iwebhusayithi yabo iphumelele kangakanani mayelana nokukhiqizwa okuholayo ngokulandelela ukuthi abasebenzisi benzani uma befika ekhasini ngemva kokuchofoza isixhumanisi sesikhangiso. Ekugcineni, lolu hlobo lokulinganisa luzobenza bakwazi ukunquma imithombo yesidingo kanye nokulinganisa i-ROI kuzo zonke izinkundla ezihlukene okungenzeka ukuthi bayazisebenzisa ngesikhathi esisodwa.

Indlela Yokusebenzisa Amaphikseli

Amaphikseli zingamabhulokhi wokwakha abalulekile anoma yisiphi isithombe sedijithali noma umfanekiso. Amaphikseli adlala indima enkulu ekwakhiweni kwewebhusayithi, njengoba ewukhiye wokudala ukubonwa kwekhwalithi kubasebenzisi. Ukuqonda indlela yokukhohlisa nokusebenzisa amaphikseli kuyindlela enhle yokulawula ukwakheka kwewebhusayithi yakho nolwazi lomsebenzisi.

Ake sibheke phambili ukuthi amaphikseli asebenza kanjani futhi zingenziwa kanjani:

Ifaka ikhodi yephikseli

Ngaphambi kokuthi uqale ukulandelela idatha yomsebenzisi nge-Pixel, udinga ukufaka ikhodi evamile ye-Pixel kuwebhusayithi yakho. Ukuze wenze lokhu, kopisha futhi unamathisele ikhodi ye-Pixel ekhasini ngalinye lewebhusayithi yakho lapho ufuna ukulandelela ukuziphatha kwesivakashi. Kubalulekile ukubeka ikhodi kuzo zonke izindawo idatha yesivakashi enwetshiwe ingaba usizo.

Uma ufaka ikhodi ye-Pixels, kuwumkhuba ongcono kakhulu ukungeza ingxenye “yekhanda” eyisisekelo yekhodi kanye, phezulu komthombo wewebhusayithi yakho. Ingxenye yekhanda eliyisisekelo ihlanganisa okuhlukile okufana nenombolo yakho ye-Pixel ID nanoma imaphi amapharamitha wezinga eliphezulu asetshenziswa kuyo yonke iwebhusayithi yakho. Kufanele futhi uqinisekise ukuthi le ngxenye yekhanda ibekwe kuwo wonke amafayela kanhlokweni ukuze ivele kuwo wonke amakhasi ohlela ukulandelela imicimbi kuwo, ukuguqulwa noma ukuziphatha.

Ingxenye "yomzimba" yekhodi kufanele isetshenziswe ku iphuzu ngalinye uhlela ukuqoqa umsebenzi omusha ongenile ezivakashini. Lokhu ngokuvamile kwenziwa ngokuyibeka ngaphambi kwanoma yimaphi amanye amakhodi njengabalandeleli be-Google Analytics noma omaka be-AdWords – ngale ndlela idatha ngeke ithintwa yinoma yiziphi izikripthi ezingase zibangele izinkinga zesikhathi zamaphikseli okudubula ngesivinini phakathi nokuzulazula kwesiphequluli esisheshayo phakathi kwamasayithi.

Qiniseka ukuthi uhlola ngokugcwele ikhodi yakho ye-Pixel esanda kufakwa ezipheqululini ezihlukahlukene, okuhlanganisa amadivayisi eselula namathebulethi - ukuhlolwa okuhlukene kungase kudingeke ezicini ezithile noma ezinhlotsheni zemisebenzi evela ngezikhathi ezithile kuso sonke isakhiwo sesayithi lakho njengezigelekeqe, imibukiso yesilayidi noma amavidiyo. Ukuhlola kuzosiza ukuqinisekisa ukuthi amaphikseli adubula ngendlela efanele yini futhi kukuvumele isikhathi sokukhomba noma yiziphi izinkinga ngaphambi kokuthi ithrafikhi iqale ukusebenza ngemikhankaso esebenzisa amakhono okulandelela ama-Pixels isetshenziswe ngempumelelo futhi iyasebenza kuzo zonke izinhlelo zokusebenza ngaphakathi kwama-akhawunti ekhasi lokubikezela lomkhankaso.

Ukusetha imicimbi

Izenzakalo zibalulekile ukukusiza uqonde ukuthi abantu baxhumana kanjani newebhusayithi noma uhlelo lwakho lokusebenza. Imicimbi iqalwa ukusebenzisana komsebenzisi nomkhiqizo wakho, okukunikeza ukuqonda ukuthi imiphi imisebenzi ayikhethayo nokuthi iyiphi abangayithandi. Imicimbi iyizindawo zokuqala ekusetheni amaphikseli.

Kunezinyathelo ezimbili zokusetha amaphikseli ahlanganisa ukuchaza umcimbi nokwengeza ikhodi ukuze uwulandele. Okokuqala, nquma ngemicimbi ofuna ukuyilandela; lokhu kungase kuhlanganise noma yini kusukela kumsebenzisi othenga okuthile kuye kumsebenzisi oskrola phansi kwekhasi noma nokubuka ividiyo, njengezibonelo. Thola ukuthi yini ofuna ukuyiqapha ngaphambi kokuqhubeka.

Isinyathelo esilandelayo ukungeza ikhodi (noma “amazwibela okulandelela umcimbi”) ukuze ulandelele le micimbi kuwebhusayithi yakho noma kuhlelo lokusebenza. Kuya ngokuthi uyayisebenzisa yini I-Google Analytics Pixel or Amaphikseli we-Facebook, kuzoba nezindlela ezihlukene zokwenza kanjalo, kodwa kuzo zombili lezi zindlela, kuvame ukuba khona ithuluzi elithi “Isiphathi Somaka” elisiza ukuqondisa ngokufaka nokusebenzisa amazwibela wekhodi kumawebhusayithi nezinhlelo zokusebenza—lokhu kwenza kube lula kubathuthukisi banoma iyiphi ileveli yokuhlangenwe nakho. Isibonelo, i-Google Analytics inethuluzi layo elithi "Isiphathi Somaka" elisiza ngokungeza nokusebenzisa amazwibela ekhodi yokulandelela kusuka kumasevisi ahlukahlukene ewebhu kuya kumakhasi ewebhu; ngokufanayo, i-Facebook ine "Ithuluzi Lokusetha Umcimbi." Uma laba bomaka sebemiswe ngendlela efanele, yonke imicimbi kufanele ilandelelwe ngendlela efanele futhi ingabukwa ku-Google Analytics noma ngaphakathi kwamanye amathuluzi okuhlaziya afana ne-Facebook Insights (kuye ngokuthi imicimbi ibilandelelwa kuphi).

Ukwengeza amapharamitha

Lapho usebenzisa i-pixel, kubalulekile ukuqinisekisa ukuthi konke imingcele edingekayo afakiwe - njenge umthombo, medium, umkhankaso, okuqukethwe futhi Igama. Ngayinye yale pharamitha inomthelela ekutheni uhambo lwekhasimende lulandelelwa kanjani kusayithi lakho lonkana nokuthi imikhankaso ehlukene noma amaphromoshini agadwa kanjani.

• Umthombo: Isetshenziselwa ukukhomba umthombo wokuvakasha komsebenzisi; Ngokwesibonelo utm_source=Google
• Medium: Isetshenziselwa ukukhomba indlela umsebenzisi athunyelwe ngayo; Ngokwesibonelo utm_medium=adwords or utm_medium = cpc
• Umkhankaso: Amagama emikhankaso asetshenziselwa ukunikeza ulwazi olwengeziwe mayelana nokuthi ithrafikhi ivela kuphi futhi kungani; Ngokwesibonelo utm_campaign=Iphromoshini kaKhisimusi
• Okuqukethwe: Le parameter ichaza izingxenye ezithile zokuqukethwe ngaphakathi komkhankaso wokukhangisa; Ngokwesibonelo utm_content=banner-term-graphiteblue
• Igama: Ipharamitha yegama inikeza umongo owengeziwe mayelana nalokho okulinganisayo; Ngokwesibonelo utm_name=inja-ithoyizi-promo.

Ukuze ungeze amapharamitha engeziwe lapho usetha amaphikseli, vula ibhokisi eliguquguqukayo lesixhumi ngaphakathi kwe-Google Analytics bese ukhetha 'ubukhulu bangokwezifiso'. Okulandelayo khetha 'engeza isici esisha sangokwezifiso', bese ufaka igama olifisayo (isb. 'umthombo') bese ukhetha Londoloza. Ekugcineni faka amanani ofisa ukuwalandela njengamapharamitha e-URL ahlukene, isb https://www….&utm_source=[value]&utm_medium=[value]…etc Phinda le nqubo kuze kube yilapho zonke izinguquko ezidingekayo sezingeziwe futhi phawula ohlwini lwakho lapho kuqedile!

Izinzuzo zamaphikseli

Amaphikseli ziyizikwele ezincane zombala ezihlangana ndawonye zakhe isithombe sedijithali. Banesibopho sokuhlinzeka ngemininingwane ethile yesithombe, njenge ubukhali, ukucaca kanye nokuqhathanisa. Amaphikseli avumela izithombe zedijithali ukuthi zibonakale zingokoqobo, futhi ngaleyo ndlela zingenye yezingxenye eziyinhloko zobuchwepheshe bezithombe zedijithali.

Ake sihlolisise ezinye zazo izinzuzo zokusebenzisa amaphikseli ezithombeni zedijithali:

Ukuqondisa okuthuthukisiwe

Ubuchwepheshe be-Pixel ivumela ukuqondiswa okuthuthukisiwe kwezikhangiso ngamakhukhi. Ubuchwepheshe be-Pixel bubandakanya ukubeka ipixel encane, engabonakali noma amazwibela ekhodi ekhasini ngalinye lewebhusayithi yakho. Le pixel "ikhuluma" namanethiwekhi okukhangisa ahlukahlukene ayisebenzisayo, futhi isiza ukukhomba isikhangiso esifanele kumuntu olungile (noma umsebenzisi).

Inzuzo yamaphikseli ukuthi ahlinzeka ukubonakala komkhiqizo okuphezulu nokuqashelwa, okuvumela ukulandelela okuphumelelayo nokuvuza amakhasimende. Isibonelo, ngokuphokophela okuthuthukisiwe, izinkampani zingakwazi ukufunda okwengeziwe mayelana nezithameli eziqondiswe kuzo kanye nokuziphatha komsebenzisi ngokusebenzisa idatha yokulandelela yesikhathi sangempela engashiyi emehlweni abo. Ngamaphikseli, abakhangisi bangalandelela izenzo zezivakashi ezifana nalezi ukuthi babuke izikhathi ezingaki isikhangiso noma ukuthi bachithe isikhathi esingakanani ekhasini. Lokhu kubavumela ukuthi benze imikhankaso isebenze kangcono ngokuhamba kwesikhathi ngokubona ukuthi yini esebenza kangcono kumkhiqizo noma isevisi yabo.

Akukhona nje kuphela ukuthi ubuchwepheshe be-pixel buvumela amabhizinisi ukuthi enze izikhangiso ezifanele amakhasimende ahlomula kuzo ngokuqondile; futhi kwenza yonke inqubo yokukhangisa isebenze kahle futhi yonge ngokunciphisa izikhangiso ezimoshayo (okungukuthi, izikhangiso ezingenamthelela) ekubonisweni kokuphakelayo kwabasebenzisi noma emiphumeleni yosesho. Ukwengeza, ukuqondisa okuthuthukisiwe nakho kuzuzisa amawebhusayithi nabakhangisi ngokufana:

• Ukunciphisa amazinga okugxuma (ngombono).
• Ukwenyuka kwamazinga okuchofoza nokuguqulwa ngenxa yokuthi abasebenzisi bethulwe ngemikhiqizo ehambisana kakhulu nezinto abazithakaselayo kunezindlela ezijwayelekile zokukhomba ezibanzi ezinganikezwa.

I-ROI eyengeziwe

Amaphikseli ayiyunithi evamile yokulinganisa yezithombe zedijithali futhi ingasetshenziswa ukubala usayizi wefayela lakho eliku-inthanethi. Ngokuba nosayizi wephikseli ongashintshi, uqinisekisa ukuthi isithombe sakho sibukeka sifana kuzo zonke izikrini namadivayisi. Amaphikseli aphinde abe nenzuzo eyengeziwe yokudala izithombe ezinokulungiswa okuphakeme, okuvame ukuphumela ekubeni Inani eliphakeme kakhulu lama-ROI uma isetshenziswa emikhankasweni yokumaketha noma emizamweni yokufaka uphawu.

Ngokuvamile, amaphikseli amaningi esithombeni, i imininingwane eminingi nokucaca kwayo lapho yethulwa ezikrinini ezihlukahlukene. Lokhu kuvumela abakhangisi ukuthi baqondise kangcono amakhasimende anezithombe zekhwalithi ephezulu ezikhuphula izinga lokuguqulwa kwentengiso futhi zinikeze amabhrendi umkhawulo wokuncintisana. Amaphikseli nawo angasetshenziselwa ukunqampuna noma ukushintsha usayizi wezithombe ukuze zingene ekubekweni okuthile kumawebhusayithi noma kwezinye izinkundla ngaphandle kokulahlekelwa ikhwalithi yazo yokuxazulula.

Abakhangisi bangazuza ngokusebenzisa amaphikseli ukuze bakhe impahla ebonakalayo ngoba kungenzeka kakhulu bathathe ukunaka kwezithameli zabo eziqondiswe kubo futhi ubaqhubele ekuzibandakanyeni nemikhiqizo noma amasevisi wabo. Isibonelo, imikhiqizo ingaba ukuhlakanipha ukugxila ekwandiseni izibonisi zeselula ngokufanisa izibalo zamaphikseli phezulu ngangokunokwenzeka. Lokhu kusiza ukuqinisekisa ukuthi izithombe ziyavela ihlanzekile futhi inempilo uma kuboniswa kumasayizi ahlukene esikrini ukuze amakhasimende angaphuthelwa yimiphi imininingwane ebalulekile mayelana neminikelo efakiwe noma amaphromoshini anikezwa ibhizinisi lebhizinisi. Ekugcineni, ukubonwa kwekhwalithi ephezulu kuholela empumelelweni enkulu kumkhankaso we-ROI ngenkathi ixhumana kahle nemiyalezo yomkhiqizo kanye namanani.

Umuzwa ongcono womsebenzisi

Amaphikseli zivame ukusetshenziswa ekwakhiweni kwedijithali nakumamidiya ukuze kwakheke okubonwayo okubonwa ku-inthanethi, izinhlelo zokusebenza zeselula, nezinye izinkundla zedijithali. Lokhu kusiza ukudala ulwazi olungcono lomsebenzisi ngezithombe, amavidiyo, ama-animation kanye nemifanekiso.

Ngenxa yobuncane bamaphikseli, angasetshenziswa ukuthuthukisa izici ezihlukene zokuklama ezifana ukuthuthukiswa kwesakhiwo, izakhi zokujula noma imithunzi yombala. Ngokwesibonelo; uma ibanga eliphakathi kwezinto ezi-2 liseduze kakhulu noma livuleke kakhulu iphikseli isetshenziswa ukunikeza leyo nto ukujula okuyikonakona okufunekayo ukuze uthole isithombe esingcono futhi kube lula. Ngaphezu kwalokho, uma isithombe sibonakala silula kakhulu iphikseli ingangezwa ukuze kuthuthukiswe ubumnyama ngaphandle kokuguqulwa kombala waso wangempela.

Ukwengeza, ngaphandle kokusebenzisa amawebhusayithi wamaphikseli kungathatha isikhathi eside ukulayisha okungase kubhebhethekise ulwazi lomsebenzisi njengoba isikhathi esithathelwe izindaba kulesi sikhathi samanje. Njengoba izithombe zivame ukuncika kakhulu ezintweni eziningi ezifana nemibala nemithunzi eyenziwe ngamaphikseli amaningi, lapho uhlela ukwakheka kwewebhusayithi kubalulekile ukuqonda ukuthi zingena kanjani kukho konke lokhu ikakhulukazi mayelana nokulungiswa ukuze kungabikho ukuhlanekezela ngenxa izici ezihlukahlukene zobuchwepheshe.

Sawubona, nginguKim, umama kanye nomshisekeli we-stop-motion onesizinda ekudalweni kwemidiya nokuthuthukiswa kwewebhu. Nginothando olukhulu lokudweba nokugqwayiza, futhi manje sengingena ngekhanda emhlabeni onyakazayo. Ngebhulogi yami, ngabelana ngezifundo zami nani bafana.